Regional Communications Manager, NAM
- Shelton, CT 06484, USA
BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.
BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future – together – while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.
The Regional Communications Manager will be responsible for communications plans and activities that engage key audiences both internally and externally with the goal of protecting and strengthening BIC’s reputation in the Region. Reporting to the Vice President, Group Communication and partnering with the global communications team, the Manager will support and drive the effectiveness of company wide communications strategies through regional activations, channels, content and events. The manager will oversee internal and agency teams in implementing programs and developing content, including speeches, announcements, events and videos. May serve as one of the company’s official spokespeople with local and regional media. Provides direction for local corporate sponsorship activities and oversees donations and sponsorship requests. May manage one direct report depending on the region.
Specific responsibilities include:
- Internal Communications
- Responsible for the strategic planning and execution of internal communications programs to inform and engage BIC employees in all Regional locations in a timely manner.
- Partners with the global communications team and Regional-based HR team members to implement major internal initiatives and engagement activities such as employee town hall meetings, People Promise content development, internal announcements, department reorganization communications, and other sensitive topics.
- Reviews, edits and approves employee announcements.
- Advises regional business leaders on communications strategies and approaches.
- Drafts speeches and produces videos for Regional Consumer Products and Category leaders and Manufacturing leaders for internal announcements and events.
- Maintains the Regional channels on intranet and internal social media, and supplies content for global social media channels.
- Leads quarterly corporate communications initiatives, such as managing content creation and coordination for all-employee communications meetings and newsletters. Manage communications related to larger employee events and celebrations.
- Corporate Public Relations
- In alignment with global strategies, plans and executes public relations programs to promote BIC, its products and its people, through national, trade and local media and social media.
- Collaborate with global team to identify opportunities for media outreach, social media content and media response.
- Create content for corporate digital and social media channels to promote Regional stories and employees and maintain Regional BICWorld pages.
- As directed, act as an official spokesperson for the company with local and regional media, represents BIC with community partners.
- Support marketing teams in Region by reviewing and advising on public relations programs and opportunities.
- Responding to media and blogger inquiries. Prepare spokespeople for interviews, drafting messages and Q&A. Monitoring news.
- Community Relations
- In partnership with regional leadership, as required, oversee BIC’s Regional community relations and corporate sponsorship programs, represent BIC at community events, maintain relationships with community partners as required.
- Help lead regional implementation of global education and BIC Citizens in Action programs.
- Reputation Management/Issues & Crisis Communications
- Support global team with reputation management by implementing a process to anticipate, identify and mitigate risks to BIC’s reputation in the region, and helping to develop effective issues management and crisis communications plans.
- Advise Regional senior management about reputational risks.
- Review marketing content to assess alignment with BIC values and minimize and prepare for potential risks to the corporate reputation. Includes marketing social media content, ads, and website content, lighter sleeve designs, etc.
- Bachelor degree in Communications, Public Relations, Marketing, Journalism or a related field required
- 8+ years of experience within public relations, employee communications or corporate communications at an agency or in-house (both is preferred).
- Experience managing a team.
- Experience in fast-moving industry within a heavily matrixed organization.
- Journalism, consumer goods and working with an international team is a bonus.
- Managed key corporate communications and community service programs
- Developed content, including graphics, fact sheets, ads, videos and photos for use in internal and external digital and social channels
- Experience in social media and comfort using digital collaboration tools.
- Formal training and extensive experience in public relations, employee communications and advising executives in communications and reputation management.
- Strong management and strategic planning and goal setting
- Ability to show visual communications and writing samples across a variety of communications channels
- Excellent visual, oral and written communication skills required
- Strong writer and editor. Creative visual storyteller. Inquisitive. Creativity, critical thinking, ability and confidence to advise senior managers and problem solve, to shape communications strategies and plans. Media and presentation training a plus.
Apply Today! There's never been a better time to join BIC. We're a dynamic company with a strong vision. You will find a wealth of possibilities in a challenging and rewarding work environment. As an organization, we have a passion for taking care of our people, and our benefits reflect this. Join BIC and let’s invent our future, together!
BIC Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity, protected Veteran status, age, or any other characteristic protected by law.