Senior Manager, Market Intelligence & Insights
- Shelton, CT 06484, USA
BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.
BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future – together – while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.
The Market Intelligence & Insights Senior Manager (MIISM) is responsible to deliver all market intelligence and build compelling analysis to support the business and the decision-making process across the organization to drive growth based on market data findings and insights.
This position provides leadership and expertise to define & implement all market reporting/ dashboards / consolidations requirements to monitor BIC’s performance in market and cross fertilize all available data and market knowledge (including panels, syndicated, competitive, consumer, sales etc) to generate market insights to identify avenues for optimization, new opportunities and drive growth.
The Market & Consumer Insights/Intelligence team operates as the Center Of Excellence (COE) on actionable insights in the areas of Market Analysis & Research (business analytics, opportunities), Consumer/Shopper Behavioral Research (trends, needs, motivations, purchase habits) and User/Product Research (user perception & attitudes, product evaluation). The MIISM will play a pivotal role in leading a team of talented market experts/analysts and engage the rest of the M&CI functions, in accordance with the organization’s market insights needs and business objectives.
The ideal candidate will have experience or background in market analysis/business analytics, with experience in developing and managing a group of market experts/analysts and cross-collaboration experience working with data science/analytics teams to identify, define and manage data sources, processes to develop insights, and deliver competitive advantage.
Define & implement all market reporting/dashboards/consolidations requirements to monitor BIC’s performance in market
Cross fertilize all available data and market knowledge to generate market insights, identify opportunities and drive growth
Build appropriate business intelligence on past trends to build future forecasting tools to support the LTS process and the category strategy. Enable processes that ensure accuracy of market trend forecasting
Lead Quarterly Insights Meetings to ensure bottom-up and top-down intelligence and sharing
Business partnering and support to M&CI stakeholders – Innovation and Commercialization teams - in all deliverables
Lead and manage market expert team, implementing process and consistency across segments and build the data analysis capabilities in close collaboration with data science/analytics and other business teams
Lead cross-collaboration on market research, advanced analytics initiatives, stay informed on market insight advances and develop/mature the Center of Excellence (COE) on Insights
Develop and implement the group market intelligence and insights strategy. Communicate strategy and analytic results in an actionable and non-technical manner to department leaders
Evaluate market trends with concrete recommendations for optimization of business portfolio and strategy
Experience in conducting brand tracking, marketing performance evaluation including marketing effectiveness evaluation, cross channel attribution (would be a plus)
Conduct routine business analysis including key drivers and opportunities for improvement
Leads ad hoc business analysis on key issues such as innovation performance, event/seasonal performance, business segment performance, etc.
Mine global data sources (e.g. Nielsen, Euromonitor, Global Data) for cross market learning and implications for current and new business opportunities
Partner with key members of Marketing, Finance, Product Design, Commercialization teams to identify and operationalize opportunities for growth
Conducts competitive benchmarking to evaluate company’s position vs. competitors, recommend opportunities for improvements
Partner with regional teams and recommend global implications
Build advocacy for sustained organizational support in analytic capabilities and understanding of the business
Lead the development of KPIs and dashboards for business measurement to increase efficiency and improve effectiveness of market intelligence function - evidenced by outcomes including market share gains from new products, opportunity capitalization, accuracy of market trend forecasting, reporting on time/in full to business partners, budget optimization
- Effectively partner with consumer and user/product insight partners for holistic view of the business
Bachelor’s degree (Master’s/Advanced degree preferred) in quantitative discipline: statistics, quantitative psychology, math, economics/econometrics, or other quantitative decision sciences
7+ years of progressive business experience in market research, business analytics, data-driven decision making
4+ years of experience working in a fast-moving consumer goods company and/or data – analytic supplier (e.g. Nielsen, IRI, or other related companies) with track record of working in multiple marketing data science focused projects
Experience leveraging analytics methods including techniques such as web scaping, sentiment analysis, segmentation, regression models, decision trees, NLP, machine learning to enable application development, insight synthesis and effective internal (data science) /external (agency) collaboration.
Demonstrate effective team and project management including setting appropriate action standards, selecting and guiding suppliers, managing within budget and schedule constraints, and, delivering actionable results with globally scalable solutions
Leader as well as team player with ability to build and manage key relationships
Excellent communicator with ability to distill complex issues into clear, concise communications
Excellent problem-solving skills and experience analyzing large amounts of data. Expertise with syndicated tools: Nielsen, IRI etc including syndicated analysis, panel analysis as well as advanced analytics
Function as a key business partner to understand business needs and operationalize into analytical projects
Working knowledge in Microsoft Azure and scaling analytic products in the cloud
Working knowledge in visualization platforms and customization (Power BI, Tableau etc)
Apply Today! There's never been a better time to join BIC. We're a dynamic company with a strong vision. You will find a wealth of possibilities in a challenging and rewarding work environment. As an organization, we have a passion for taking care of our people, and our benefits reflect this. Join BIC and let’s invent our future, together!
BIC Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity, protected Veteran status, age, or any other characteristic protected by law.