​Flamant, the Belgian interiors specialist, has been taken over by BESIX Group. Flamant is in Belgium and abroad famous for its interior decoration and – concepts. It was established in 1978 and is an official royal warrant holder since 2007. It has six of its own stores (Flamant Knokke, Sint-Martens-Latem, Sint-Genesius-Rode, Antwerp, Brussels), including one in Paris. Its products are also available in more than 200 stores worldwide.

We are looking for a Content Marketeer who is responsible for the development and execution of the Flamant content marketing. The Content Marketeer will report to the Marketing Manager. 

Ensure a constant flow of qualitative content for on- and offline publication:

Copywriting of SEO texts:

• Product descriptions and stories for e-commerce and website
• Facebook posts
• Interior decoration tips and tricks, inspiration
• Brand copy
• Flamant blog
• Internal interviews

Writing of short commercial copy (POS, slogans for sales promotions, advertising, etc.)

Coordinate and publish content for visually oriented media (images, video, …) YouTube; Pinterest, Instagram, 

Propose and implement new initiatives for SEO and content generation with emphasis on webshop and social media.

Work closely in collaboration with the Online Marketeer on webshop promotion initiatives.

Identify and manage pool of internal content contributors

Measurement and reporting of related KPI’s, develop improvement initiatives.

• Bachelor degree required, 3+ years of relevant work experience; including project management experience that must involve digital advertising, web analytics, business analysis or comparable.
• Outstanding copywriting skills in Dutch, English and/or French.
• Strong SEO expertise and experience
• Experience with B2C e-commerce preferably in premium segment, with strong understanding of role of language and copy for online sales conversion.
• Affinity with fashion / interior styling / design / lifestyle.
• Hands on experience with social media strategies, viral marketing tactics, video marketing.
• Team player, can-do attitude, creative mindset, result-driven.
• Must possess excellent business judgment, strong written and oral communication skills, and a practical, common sense approach to getting things done.