THE CLIENT: Dairy and Juice Company

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Analyze brand positioning and consumer insights
• Planning and execution of all communications and media actions on all channels, including online and social media
• Shape and communicate brand's vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases
• Conduct market assessments & Feasibility Studies for new projects
• Develop Product briefs with Research & Development teams and cross function teams
• Lead the Product launches and post-launch reviews
• Responsible for monitoring the competitive environment and evaluating product quality

• Minimum 10 years experience in Branding preferably in FMCG. 
• Bachelor's Degree in related field
• At least 7 years FMCG branding experience in Saudi Arabia. 
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns