Senior Product (Brand) Manager - Al Khobar, KSA

  • Al Khobar, Khobar, Saudi Arabia
  • Full-time

Company Description

THE CLIENT: Dairy and Juice Company

Job Description

  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Analyze brand positioning and consumer insights
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Shape and communicate brand's vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases
  • Conduct market assessments & Feasibility Studies for new projects
  • Develop Product briefs with Research & Development teams and cross function teams
  • Lead the Product launches and post-launch reviews
  • Responsible for monitoring the competitive environment and evaluating product quality

Qualifications

  • Minimum 10 years experience in Branding preferably in FMCG. 
  • Bachelor's Degree in related field
  • At least 7 years FMCG branding experience in Saudi Arabia. 
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Experience with and an understanding of market research
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns