Product Marketing Manager / Director (REMOTE)
- Full-time
Company Description
About Azibo
We envision a world where anyone can achieve financial flexibility through rental property ownership. We use technology to simplify and enhance our users’ experience of managing and growing their real estate investments.
Between the headaches of rent collection, bill payments, and bookkeeping, and the red tape of traditional banks, insurance providers and mortgage brokers, landlords today know that the finances of owning a rental property are anything but “passive” income.
Azibo also empowers renters by helping them pay rent on time, maintaining financial flexibility, build credit, and protect themselves with insurance.
The Azibo executive team has decades of experience across the real estate, financial services, and technology industries. Azibo’s investors are some of the best real estate tech and fintech investors in the world, including Silicon Valley Bank, Canaan Partners, QED Ventures, Khosla Ventures, and Camber Creek.
Life At Azibo
Our team operates fully remotely, spread across the continental US. We have a ‘home base’ in San Mateo, CA where we gather semi-regularly in person to build rapport, have fun, and engage in strategic working sessions. We have common interest groups, Donut Dates, peer recognition programs and a Culture Committee to make sure we connect as humans as well as co-workers. We believe in resting, focusing and recharging, which is why we have things like Open PTO and No Meeting Wednesdays.
Job Description
Basic Role Details:
We’re seeking an entrepreneurial Product Marketing leader to bring Azibo products and partnerships to market. As our product marketing lead, you will own defining and executing our product marketing strategy. You'll generate customer insights, partner with product, marketing and design to create value props and content that will be used to drive effective direct marketing, outbound sales, and inbound customer success. This role requires leadership to align product, direct marketing, engineering, sales and customer success to drive outcomes for our customer and our business. Additionally, we are a startup, so this is a hands-on role. In addition to providing leadership, on any given day you may also be writing copy, drafting emails, analyzing data, updating the website, creating FAQs, interviewing customers, soliciting testimonials, copy-editing other content, coordinating with partners, and, in general, rolling up your sleeves and doing what it takes to make Azibo successful. This role does have one direct report.
Your Impact:
- Define value props, product messaging, positioning and go-to-market plans for Azibo's products
- Lead go to market and channel enablement for our growth partnerships ensuring that our partnerships achieve their customer acquisition goals and product usage goals
- Drive full funnel measurable results, rooted in data and insights
- Partner with product leadership to drive ongoing adoption of Azibo's products and solutions by connecting our go-to-market strategy with the product roadmap
- Develop a deep understanding of our customers, their pain points, and success stories; identify long-term opportunities based on research, analysis, and a strategic view of the direction of the market
- Ensure customer success, sales, and biz dev teams are fully trained and equipped to drive adoption of Azibo, including the creation of sales enablement materials (product videos, case studies, FAQs, one sheets, decks) along with key processes and tools for launch
- Define and implement a customer testimonial strategy to demonstrate the impact of Azibo's products
Qualifications
- Strong experience defining, presenting and executing Go-to-Market strategy
- Ability to analyze customer usage data and make informed, thoughtful decisions
- 5+ years of previous experience in product marketing in a fintech or startup environment is required
- Experience with CRM management (Hubspot preferred) as well as other tech tools
- Strong leadership experience in feedback, direction and growth of team members
- Concise speaker, storyteller, and writer
- Track record of developing and managing multi-channel marketing campaigns
- Exceptional written and oral presentation skills
- The ability to work autonomously and take ownership of your role
- The ability to roll with the punches and be comfortable with ambiguity (we’re a start-up after all!)
- True enjoyment in rolling up your sleeves and contributing to the success of the company, regardless of role or level - we all do our part
- Willingness to embody our company Core Values
Additional Information
What’s in it for you?
- Market competitive salaries
- Equity stock options package
- 401(k) retirement plan
- Open PTO policy
- Comprehensive medical, dental, vision and life insurance benefits - Azibo currently covers 99% of employee and 65% of dependent premiums within our Gold Tier
- Long Term Disability Coverage
- HSA and Personal & Dependent Care FSA options
- Company provided Macbook (with post employment purchase option)
- Monthly stipend to assist with remote work costs
- Company observed holidays - 19 annual days!
- Flexible work hours when possible (varies by role/team)
- Company gatherings and in-person events
- Autonomy and trust - we hire the best and then give them space to do their best
- Some cool, kind and wicked smart people to work with
- Transparency is one of our top values and one we live by whole heartedly. If you’re looking for a place that doesn’t BS their team but openly shares the good, the bad and somewhere in between - we may be your people!
Equal Opportunity Employer
Azibo embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be!
All your information will be kept confidential according to EEO guidelines.
NOTE: Due to the financial and confidential nature of a majority of our business, Azibo, Inc conducts background checks on candidates at the offer stage of our hiring process. This is a pre-hire requirement for all roles and the scope of the check will be dependent on the role itself. Screening may include criminal, credit, driving, and social security checks or a combination of these