In this role, you will shape how European label printers, brands and designers encounter and interact with the Avery Dennison brand—from major product launches and literature to tradeshows and presentation decks. You will lead an integrated creative approach across both physical and digital touchpoints, ensuring that a brand story remains consistent whether it is told through a social media post, a technical email, or a large-scale event environment.

Key Responsibilities

• Lead the visual execution of integrated product launches and campaigns, ensuring a seamless creative narrative across all channels.

• Source and/or art direct compelling imagery—stock, AI-generated, bespoke 3D, or photography—that adheres to existing imagery systems.

• Develop high-impact product literature, presentation decks, swatchbooks and sales tools that translate complex product benefits into compelling visual stories.

• Create dynamic packaging prototypes for launches and events that aid product awareness and selection.

• Create bespoke and modular branded environments—tradeshows and industry events—ensuring our brand narrative is clear and cuts through environmental ‘noise.’

• Act as a brand guardian, with shared responsibility for developing and maintaining robust design systems, guidelines, and libraries.

• Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
• Minimum of 6 years of experience in brand design or a creative agency environment.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong portfolio demonstrating a deep understanding of typography, layout, and color theory.
• Excellent communication skills with the ability to present and justify creative concepts to stakeholders.

What We Offer

Here's a glimpse of the great benefits you can expect:

• Health & Financial Security: Enjoy Health and Life Insurance, a Cash Health Plan, Pension, and a Bonus. Benefits include a subsidized canteen, access to a discount site, free parking, free electric charging points, and free annual flu vaccinations and visual eye test vouchers.

• Time Off & Flexibility: Benefit from 25 vacation days, plus statutory bank holidays, Parental leave and family-friendly policies, and flexible working arrangements.

• Well-being & Continuous Development: Access an Employee Assistance Program, our comprehensive Wellbeing Policy, and Development Discussions for career growth. Join our Active Sports & Social Club and enjoy annual summer and Christmas events.

• Professional Growth: Develop your skills through Avery Academy for future managers and Front Line Leaders training.

• Community Engagement: Opportunities to participate in volunteer activities to support Non-Profit Organizations.

Why join Avery Dennison

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com.

At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our Cramlington location, founded in 1969, is a collaborative and dynamic environment that supports our Materials Group - EMENA division and employs approximately 230 talented individuals. Key functions at this site include Manufacturing and Operations, Quality, Enterprise Lean Sigma, Maintenance, Research and Development, HR, Finance, Marketing, Customer Service, EHS and IT, offering diverse career paths and opportunities for growth.

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at [email protected]. Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.