About Avery Dennison Corporation:
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

Who you are: A collaborator at heart who thrives in a cross-functional environment and leverages key strengths and expertise of diverse teams to achieve growth. The Demand Generation Lead is responsible for the development, execution, and measurement of targeted campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty within Avery Dennison Apparel Solutions. The ideal candidate will have digital marketing and demand generation experience, be entrepreneurial at heart, and balance creative ideas with data-grounded strategies. 

Responsibilities:

• Gain a strong understanding of apparel manufacturers path-to-purchase and own strategy to drive prospects through the buyer journey for specific segments.
• Develop and execute demand generation campaigns across a variety of channels, including email, display network, and social media.
• Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand and sales teams.
• Build the content marketing strategy to align with the buyer journey.
• Analyze data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.
• Manage and track A/B testing outcomes and data.
• Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.

• Bachelor's Degree in marketing, finance or analytics.
• 4+ years of B2B experience in demand generation or a related field.
• Strong written and verbal communication skills and comfortable with ad and short-form copywriting.
• Deep experience with marketing automation required. Eloqua experience preferred.
• Experience setting up and utilizing data analysis and metrics tracking. Fluency in Google Analytics and marketing attribution.
• Previous experience working closely with a sales organization to define handoff criteria and set them up for converting leads.
• 2+ years Google Ad Words and LinkedIn Advertising experience.
• Self-starter and innovator with the ability to create, communicate and deploy demand generation strategies fluidly and under truncated timelines.
• Able to engage the sales team on what collateral and campaigns are needed most and build a strategy around market engagement.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.