Account Based Marketing Manager

  • Full-time

Company Description

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

Job Description

Who you are: Are you a collaborator at heart? Do you thrive in a cross-functional environment, leveraging key strengths and expertise of diverse teams to achieve growth? We’re seeking a highly motivated Account Based Marketing (ABM) Manager to be responsible for the development, execution, and measurement of highly personalized account-focused programs to build pipeline and increase conversions with a set of strategic accounts within Avery Dennison Apparel Solutions. .The individual in this role will have specialized expertise in demand generation, and apply their knowledge to drive account-based outcomes. We are looking for individuals who can go beyond the day-to-day to help us define and scale ABM. The ideal candidate will have account-based marketing experience, be entrepreneurial at heart, and balance creative ideas with data-grounded strategies. 

Where you'll be working:

You may have noticed, we like to collaborate at Avery Dennison! On most days, you can collaborate from wherever you want as long as you can complete exceptional work. And on some days we like to leverage the energy from working together in person. 

Roles & Responsibilities:

  • Work hand-in-hand with our sales, product, and customer teams to develop cross-functional strategies to grow high-value accounts and meet key account goals

  • Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support

  • Develop seamless, integrated and personalized campaigns that leverage these customer insights to get content in front of the right audiences at your accounts 

  • Work with content and brand teams to leverage existing materials and adapt them to your unique account’s needs 

  • Leverage our breadth of digital channels and tools to augment traditional offline sales efforts and improve business results 

  • Create an end-to-end performance measurement system for accounts (reporting on engagement, pipeline, revenue and retention) 

Qualifications

Qualifications

  • 5-7 years in field marketing, key account-based marketing, demand gen, business development or account management experience in a dynamic, fast-paced, demanding professional environment

  • Demonstrated ability in multi-channel B2B marketing

  • Collaborative in nature, with experience working in cross-functional teams and a proven track record of partnership with sales

  • A passion for marketing and creativity balanced with a data-driven mindset 

  • Strong understanding of marketing automation capabilities and digital marketing channels and tactics

  • Avid learner who prefers to formulate a hypothesis before asking someone else for the answer

  • Agility is key -- you can think on your feet and adapt well to a quickly changing environment

  • Highly motivated, self-starter with entrepreneurial mindset: we are a large organization building a new function and expertise. 

 

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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