Market Development Manager, Intelligent Labels/RFID

  • Full-time

Company Description

ABOUT AVERY DENNISON CORPORATION: 

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

ABOUT AVERY DENNISON INTELLIGENT LABELS: 

Built on a legacy of innovation and materials science, Avery Dennison has embarked on a new era of opportunity. This is an opportunity to take the functional and traditional label and enable it with digital technologies that can give every item a unique digital identity and digital life.

This “intelligence applied” technology has the capability to enable a world of connected everything. A world where the 'who, what and where' of every physical, become points of irrefutable fact and absolute visibility. Provenance, authenticity, sourcing, history, real-time location; guaranteed for businesses and consumers throughout the entire supply chain and all the way to the home. At its most simple, a company with a legacy in “making labels” becomes a category-leading technology company making the Internet of Things a positive, transformative, world-wide reality for all of us. The label has always told us something about the product. Now it can tell us everything.

 In February 2020, Avery Dennison acquired Smartrac, a leading manufacturer of RFID products. Combined with the Intelligent Labels business, we will leverage our deep industry knowledge and know-how in technology and innovation, R&D, quality and service to drive RFID and technology adoption across multiple industries. And we want you to be part of our journey! 

Job Description

The Market Development Manager (MDM) responsible, as a part of a team, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison RFID solutions and products. You will work closely with the Sales, Product Development, and Innovations teams to identify and evaluate opportunities that convert into new or incremental sales.

  • Identify, assess, develop and manage new programs and new business opportunities for assigned products leading to successful commercialization efforts.
  • Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all RFID solutions.
  • Work with prospective customers to identify unmet needs, and present compelling solutions.
  • Initiate, determine, and present ROI business case analysis.  
  • Stay abreast industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.
  • Surface new ideas, products applications and solution to development teams
  • Communicate and link key value propositions, differentiators to customer with RBIS solutions set
  • Craft customized go-to-market strategies for regions and individual customers
  • Develop long-term business opportunities.
  • Develop and maintain working relationships with business partners at the customers’ organizations.
  • Collaborate with other business units to evaluate volume, identify trends, ensure quality.

Qualifications

Education:

  • Bachelor's degree required with a major in Marketing, Business, or a related field strongly preferred. Master’s degree preferred.

Experience: 

  • Strong knowledge of the RFID industry required.  
  • Deep knowledge of the retail apparel market required.
  • Ability to develop go-to market strategy, as well as execute activities.
  • 5+ years of experience in business development or sales, with expertise in the RFID industry.
  • Detail oriented, project management and communication skills a must.
  • Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.
  • Have a solid understanding of finance and ROI analysis.
  • A demonstrated track record in developing and executing new business opportunities. 
  • Excellent interpersonal, written communications, and organizational skills.
  • Ability to travel frequently. 50% +

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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