Product Line Manager Heat Transfers
- 250 Chester St, Painesville, OH 44077, USA
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.4 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions.
Based in Dedham, Massachusetts Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com.
What we can offer you! - Your Role:
As a Product Line Manager you are responsible for understanding the market for Avery Dennison’s solutions and developing a product line strategy that identifies and exploits key profit pools to enable top and bottom line growth for a specific solution. In this case you will focus on our External Embellishments product portfolio, specifically Heat Transfers.
You will partner with different divisions within our organization to build and execute on the External Embellishments product line strategy. Key Stakeholders will be the Commercial, Business Development, and Product Development & Innovation teams, with whom you will identify and evaluate market needs and develop specific value propositions that convert into new or incremental sales for the external embellishments product line. As the market expert for Heat Transfer solutions, you utilize this expertise to help strategically drive market growth and sales wins. You are responsible for articulating global consumer insights, trends, and innovations into a go to market solutions approach– as well as being responsible for enabling the commercial organization with knowledge on new solutions including new product trainings.
Responsibilities extend to relevant product planning and execution throughout the product lifecycle, including: gathering and prioritising product and customer requirements, defining the product vision, and working closely with projects, Innovation, operations, sales, and support teams to ensure revenue targets, business objectives and customer needs and expectations are met.
Activities may include, but are not limited to:
Conduct regular market and competitive analysis within the Heat Transfer sector and domain for knowledge of market trends, market/ customers needs, segmentation and competitors
Build and support the execution of a robust value proposition and positioning with Marketing and Business intelligence
Support the External Embellishments Director with the implementation of the Product Line strategy for Heat Transfer solutions
Define and drive products plans and product roadmaps including preparing and presenting business plans, differentiation, value proposition, and strategy to Key Stakeholders.
Monitor the product profitability and create/present Product Life Cycle Decision reviews to be able to take pro-active actions upon these reviews (i.e. initiate and implement action plans for upgrades of product/cost savings)
Provide support to the External Embellishment Market Development Team
Support all aspects of the new product launch process and commercialization
Structured understanding of the operational Heat Transfer platform and associated evolving technologies
Proven track record in defining, launching, evolving and sustaining products
Technically conversant with working knowledge of the application of the technology and product within Heat Transfer solutions
Customer and market focussed with experience in eliciting customer requirements and matching them to current or evolving technological solutions
Understand the levers needed to maximise the performance of a customer proposition at each stage of its lifecycle
Strong influencing skills, public speaking skills and ability to champion products both cross functionally and vertically within the organization as well as the ability to establish global partnerships internally and externally
Bachelor’s Degree (or equivalent) in a Chemistry based discipline or Technical Engineering
Work experience in the Adhesive and Ink Technology field is strongly preferred
Understanding of the competitive landscape of heat transfer solutions within the apparel industry
Ability to identify the decision makers within the client base
Having an eye for detail and working meticulously
Excellent written and verbal communication and presentation skills in English
Work experience in product line management in an international business, ideally in targeted markets is advantageous
Willingness to travel globally for about 20% of the time
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.