EU Market Development Manager, RFID Apparel Solutions

  • Kirtley Dr, Nottingham NG7 1LD, UK
  • Full-time

Company Description

Company Description

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company's applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2017. Learn more at

About Avery Dennison RFID
Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in Radio Frequency Identification (RFID)-enabled solutions with more than 800 patents, and applications and global manufacturing capabilities that have produced more than 6 billion RFID tags and labels. Avery Dennison has an industry-leading solution development team that supports customers from business case development to complete solution roll-out.  Avery Dennison RBIS responsibly serves the global marketplace with operations in 50 countries across six continents. For more information, visit and follow Avery Dennison RFID on Twitter @AvyDenRFID and on LinkedIn.

Job Description

Main Purpose of the Job:

The Market Development Manager (MDM) is responsible, as a part of a team, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison RFID solutions and products. You will work closely with the Sales, Product Development, and Innovations teams to identify and evaluate opportunities that convert into new or incremental sales.

This role could be based at any of our European locations.

Main Responsibilities:

  • Identify, assess, develop and manage new programs and new business opportunities for assigned products leading to successful commercialization efforts.

  • Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all RFID solutions.

  • Work with prospective customers to identify unmet needs, and present compelling solutions.

  • Initiate, determine, and present ROI business case analysis.  

  • Stay abreast industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.

  • Surface new ideas, products applications and solution to development teams

  • Communicate and link key value propositions, differentiators to customer with RBIS solutions set

  • Craft customized go-to-market strategies for regions and individual customers

  • Develop long-term business opportunities.

  • Develop and maintain working relationships with business partners at the customers’ organizations.

  • Collaborate with other business units to evaluate volume, identify trends, ensure quality.


  • Strong knowledge of the RFID industry required.  

  • Deep knowledge of the retail apparel market required.

  • Ability to develop go-to market strategy, as well as execute activities.

  • 5+ years of experience in business development or sales, with expertise in the RFID industry.

  • Detail oriented, project management and communication skills a must.

  • Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.

  • Have a solid understanding of finance and ROI analysis.

  • A demonstrated track record in developing and executing new business opportunities. 

  • Excellent interpersonal, written communications

  • Fluent English

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