Aspen is one of the world’s premiere destinations for inspiration and transformation at the intersection of recreation, nature, and culture. Aspen Skiing Company was founded 75 years ago following World War Two in a moment of vision and renewal.  With a purpose deeply rooted in expanding possibilities, we are company driven by its values and our people.  We operate four mountain resorts (Aspen, Aspen Highlands, Snowmass and Buttermilk) with summer and winter experiences; the Five Star, Five Diamond Little Nell Hotel in Aspen; the contemporary Limelight Hotels in Aspen, Snowmass and Ketchum; world-class events including the World Cup series and X Games; and a multi-store retail portfolio.

The eCRM Marketing Manager owns CRM and email marketing for Aspen Snowmass. They are responsible for development, execution, and continuous refinement of multi-channel campaigns and the development of programs and complex automated journeys. The role has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer retention, improving guest experience, and increasing share of wallet and lifetime value. 

The budgeted salary range for this position is $60,000 to $72,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Essential Job Functions

• Lead CRM, email marketing, and paid media efforts, including strategy, planning and calendar, responsive design, segmentation and list management, deployment and scheduling, tracking, testing, and reporting
• Utilize first-party data effectively across campaigns and ensure CRM best practices across all channels, including mobile, paid social, website, and social media
• Implement relevant marketing campaigns for cross-platform communications that leverage segmentation and support business goals
• Responsible for guiding the development of guest segmentation and direct contact strategy, leveraging behavioral and channel insights to enhance personalization and targeting at scale
• Focus on lifecycle marketing and renewal and retention efforts for lapsed guests
• Implement new and complex campaign and customer journey tools
• Ideates and implements a sophisticated email A/B testing strategy to identify opportunities for optimization
• Owns the email development process from the ground up, from campaign and flow planning to creative execution and reporting.
• Understand guest journey across the brand verticals and assist in managing those communication preferences
• Build out mobile communication strategy, including SMS and app push notifications
• Analyze guest behavior, demographics, and products to extract and report on actionable insights to adjust communications and strategies accordingly
• Assist with website content updates and additional analytics projects as needed
• Work alongside digital technology CRM role
• Act as the marketing lead for CRM across our Aspen Skiing Company brands

• 3-5 years of digital marketing experience
• CRM and email experience preferred
• Must be 21 years of age or older
• This position requires a self-motivated person who welcomes challenge and thrives on helping to bring positive change to operations
• High level of experience with the following technical skills: CRM systems, email design programs, basic HTML coding, Photoshop, Google Analytics
• Strong knowledge and background in PPC, social media, email, and other digital marketing campaigns.
• Ability to measure the ROI of marketing campaigns, and recommend re-alignment of campaigns if and as necessary.
• Time management - highly organized with a strong attention to details; can multi-task in fast-paced, rapidly evolving environment.
• Bachelor's Degree with preferred emphasis in digital marketing. 

Supervision given and received
Supervision given: This position has no supervisory responsibilities.
Supervision received. Works under direct supervision of the Director of Digital Marketing, tasks are assigned according to specific procedures, and work is checked frequently. Instruction, advice and assistance are readily available.

Work Environment and physical demands 
Ability to stand, walk or be on your feet for extended periods of time. Kneeling and bending may be required. Regularly work indoors with no adverse conditions. Some positions require exposure to outdoor elements or a combination of both indoors and outdoors and may be required to walk on slippery and uneven surfaces. Must be able to lift, push or pull up to 50 lbs. individually or with assistance

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen Skiing Company / ASPENX / The Little Nell / Limelight Hotel is an equal opportunity employer.  

For an overview of Aspen Skiing Company's benefits and other compensation visit aspensnowmass.com/jobs/benefits

As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace. Read more about our policies as it relates to employee safety here