AnnexMed offers a full range of RCM services

The Senior Manager of Marketing & Communications will assist in planning, development, and implementation of marketing & communications initiatives. This position will be responsible for building all communications and public relations strategies, both internal and external to positively influence public opinion and promote brand association. This position will establish themselves as an expert for marketing and communication initiatives and will act as a liaison between other departments.

This position will oversee a wide range of strategies including email campaigns, social media content, press and media relations, and website maintenance. The effective candidate will successfully lead various professionals, including directly managing a Graphic Designer, and providing direction and guidance for the functions. An ideal candidate will be able to work successfully with a cross-departmental team while balancing multiple deadlines.

This position will serve as the primary communications and public relations contact and will provide counsel to internal stakeholders on organizational brand standards, communications goals, language, and public image and lead various communication efforts to ensure standards are met. Under the guidance of the Director of Marketing and Communications Strategy, this position will possess exceptional public speaking and writing skills and will be a strategic thinker with the ability to drive innovative strategic messaging to both external stakeholders and internal Team Members.

Responsibilities: 

• In collaboration with the Director of Marketing and Communication Strategy, develop, manage, and execute integrated marketing and communication strategies as assigned.
• Develop and execute results-oriented communication strategies that includes the full scope of products, from press relations, social media, and various earned media, to eblasts, and website strategy.
• Demonstrate a high-level of professional skill in copywriting, storytelling, and content creation. The successful candidate will be responsible for creating or compiling copy created by other staff, editing it to reflect brand voice, and publishing it in a way that supports Kentucky Science Center and raises awareness of the organization’s exhibitions, programming, and events adhering to various deadlines.
• Manage email marketing campaigns targeting various key demographics to drive awareness and registrations for programming.
• Manage social media content calendars and ensure postings contain the brand voice and strategy.
• Develop and implement annual public relations plan. Work with key internal role-players to brainstorm content ideas and media campaigns aligned with the company’s strategy and in support of various brand initiatives.
• Build and maintain relationships with media outlets, journalists, and key external role-players and act as primary media spokesperson when necessary, engaging in press events, media spots, interviews etc.
• Serve as a thought leader, supporting executive leadership in communications decision-making and during periods of crisis communications.
• This position will identify and monitor measurements toward KPIs and ROIs to evaluate efficiencies and effectiveness and pivot as needed while maintaining an understanding of current trends, market research and successful strategies.
• Maintain an understanding of current trends and industry best practices.
• Provide art direction as needed and leadership to the graphic designer, ensuring that all creative adheres to brand standards.

• Maintain media clips, video, and photo libraries.
• Build positive relationships with other departments, promoting respect, collaboration, and confidence.
• Assist with staff and board member marketing, media, or communication training.

Knowledge/Skills:

• Applicant should have 5-7 years’ experience in communications, marketing, and public relations.
• Experience managing a team.
• Knowledge in attraction/non-profit marketing or communications experience a plus.
• Proven experience crafting and editing compelling copy.
• Strong knowledge of marketing and communication practices and techniques in the B2C and B2B arenas.
• Proficiency in various social media platforms.
• Knowledge of various website back-end interfaces, WordPress preferred
• Ability to act with tact and diplomacy, dealing effectively with public, parents, teachers, government officials and social service agencies.
• Ability to meet agreed upon deadlines.
• Ability to spot potential problems before they arise.
• Ability to work creatively and collaboratively with limited resources.
• Flexible schedule with ability to work nights, weekends, as necessary.