Manager, International Display & Paid Social

  • San Francisco, CA, USA
  • Full-time

Company Description

We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives

Job Description

As the manager of International Display and Paid Social, you will be a key leader responsible for extending our mission globally. We are looking for a data-driven, analytical, and highly pragmatic media professional with experience managing high performance digital media campaigns. This is a unique opportunity to work for a mission-driven company leading the market in personal genomics and family history.

  • Drive strategic direction and operational excellence of Paid Social and Display across key international markets to drive profitable revenue growth

  • Manage the revenue forecast and delivery for your channels, identifying new opportunities to increase scale and deliver on performance targets

  • Serve as global thought leader for performance media, sharing insights and learnings across the marketing organization and developing best practices for paid social across platforms including Facebook, Twitter, Pinterest, etc.

  • Lead in house media team and external agencies to execute and optimize strategies, balancing in-house vs agency to optimize resource allocation and create operational excellence

  • Work closely with Country Managers and Creative Strategy teams to develop campaign strategies, creative execution ideas, and optimize the customer experience across channels

  • Partner with Media Analyst and Operations team to develop testing roadmap and drive innovation with platforms and data partners

  • Work with CRM team to create advanced retargeting strategies and automated cross-channel campaigns

Qualifications

  • Experience localizing digital marketing campaigns across international markets
  • 3-5 years relevant experience
  • Proven success managing performance-based marketing programs within monthly revenue and spend targets to drive profitable growth for a consumer brand

  • Deep knowledge of display media channels, paid social, programmatic buying, audience targeting, AdTech/MarTech platforms

  • Ability to lead, influence, and collaborate cross-functionally and across geographic locations

  • Understanding of tracking, attribution, and analytics best practices

  • Significant expertise leveraging data to improve marketing performance

  • Experience successfully managing agencies and consultant resources

  • Proactive and solution-oriented with ability to multi-task and adapt priorities to changing business needs

Additional Information

Working for Ancestry

We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.

For more information on what we do and why you would want to work at Ancestry, visit our careers page:www.workforancestry.com

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry.com as a result of the referral or through other means.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)

All your information will be kept confidential according to EEO guidelines.