Senior Specialist, Digital Marketing (Lenders One)

  • Full-time

Company Description

ARE YOU READY TO WORK AT LENDERS ONE?

Lenders One, a wholly-owned subsidiary of Altisource, is an end-to-end marketplace for mortgage bankers to access the products and services that create opportunities to earn more revenue, cut costs and increase operational efficiency. We empower members to expand their market knowledge through continuing education and structured networking opportunities.

Lenders One is seeking an energetic, creative, and motivated Digital Marketing Specialist that not only can execute on our email strategies but who also enjoys thinking about and analyzing ways to make our program stronger.  We will need you to be fluent in Marketo to execute our strategies, modify queries to build audiences, deploy communication to our target markets, craft automated responses, and report on your findings. 

Job Description

WHAT YOU GET TO DO

  • Collaborate with leaders and internal teams to define overall digital marketing strategy and implement fundamental growth for the originations groups within Altisource
  • Build all digital campaigns within Marketo; manage all landing page upkeep, including form implementation
  • Drive/advise on the rebuild of lendersone.com according to industry best practices
  • Plan and execute SEO/SEM campaigns including working with vendors and internal teams to create, test, analyze, and optimize landing pages to drive traffic, maximize search engine rankings, improve conversion rates, and optimize user experience
  • Work alongside internal teams to drive digital marketing content development while executing web and display advertising campaigns
  • Establish analytics processes for data collection and testing to identify trends and insights to provide recommendations for optimizing spend and performance
  • Develop new and creative growth strategies and evaluate emerging technologies and digital platforms to provide thought leadership and recommendations

Qualifications

WHAT ABOUT YOU?  You have...

  • Fluent in Marketo for marketing analytics, content creation and delivery
  • Proven track record of developing creative digital marketing campaigns with demonstrable business results
  • Strong understanding of digital marketing channels, tactics, analytics, and reporting
  • Strong analytical skills and data-driven thinking, with extensive experience in synthesizing analytics data into actionable strategies
  • Up-to-date with latest trends and best practices in online marketing
  • Creative thinking, specifically the ability to brainstorm with a group and problem solve
  • Highly proficient Microsoft Office skills, particularly PowerPoint, Excel and Outlook
  • Real Estate and/or Mortgage and Origination Services is a nice to have
  • Bachelor’s degree in public relations, marketing or related field
  • 4-6 years pertinent experience

Additional Information

THE PERKS OF WORKING AT ALTISOURCE

Prosperity:

  • Aggressive salary based on your experience and skills
  • PLUS, Bonus Potential – if you go above and beyond, you should be rewarded!
  • 401k plans with 50% company match. We want to help you prepare for your future!

Good Health:

  • Comprehensive Medical, Dental, and Vision insurance plans
  • Tax-free Flexible Spending Account
  • Life insurance, short-term, and long-term disability

...And Happiness!

  • Paid holidays, plus 19 days of accrued PTO for a total of 28 paid days off per year!
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