Since 1959 Alpha Industries has designed and sold high quality, military-inspired outerwear that remains true to its heritage. The authenticity of the brand’s top styles, the MA-1 Flight Jacket and the M-65 Field Coat, was born of purpose as a result of the first contracts awarded by the U.S. Department of Defense over 50 years ago. Even today both styles, among many others, have kept Alpha Industries at the forefront of military fashion offering new fits, silhouettes, colors, and detailing. Available in department stores, specialty shops, and fashion retailers around the globe, Alpha also collaborates with top brands and designers. For more information, visit www.alphaindustries.com.

Alpha Industries offers a casual, family-friendly work culture. You’ll be joining a passionate team that works hard to deliver on our brand mission and to ensure that our customers have a positive experience with our outerwear.

Alpha Industries is looking for a creative, innovative, organized Social Media Manager to lead the brand's social content strategy and execution under the brand vision. This position will work within the brand marketing team to oversee the curation and creation of Alpha Industries's Instagram, Facebook, Twitter, Pinterest and Youtube content along with other relevant channels. 

Responsibilities

• Create & curate engaging social content that makes new & existing customers become fans of the Alpha Industries brand

• Develop (in partnership with marketing) a unique brand voice and aesthetic across our social channels that is reflective of our brand identity yet native to social channels

• Balance in-house content curation and outsourced content curation: Manage a network of internal and external content contributors, reviewing and editing the content on a weekly basis to curate the feed(s).

• Confidently create your own content from scratch - styling, shooting and editing both fashion and lifestyle content

• Identify on-brand tastemakers in the social communities and build partnerships with influencers, brand advocates and other creatives

• Constantly push creative boundaries (while maintaining and establishing the brand's signature POV/indentity) in order to generate fresh content that connects with Alpha Industries's audience in new ways.

• Plan the monthly content calendar across Alpha Industries's key social channels (both organic and paid) and produce a weekly/monthly content schedule that aligns with the website, brand campaign, product pushes and events; Must have an engaging and timely narrative, flows smoothly and brings to life Alpha Industries's brand personality and product offering

• Build organic community engagement through likes and thoughtful commentary

• Develop strategies that support traffic to site and when necessary, stores

• Optimize platforms with best practice applications, i.e.: handles, tagging, hashtags, etc.; Identify new channels that are brand appropriate and aligned with brand strategy and acquisition strategies

• Analyze performance of social content on a weekly basis and use this to constantly evolve the calendar moving forward; Develop weekly and monthly reporting to be shared cross-funtionally

• Own the budget for content creation. Manage and balance the budget each month.

• Research and identify emerging social media trends and features, and lead evolution within Alpha Industries channels

• Be the eyes and ears for the team on what's trending on social media. Take a broader POV beyond just fashion as to what are the relevant topics of conversation we should be taking a POV on.

• Bachelor's degree required

• 5+ years social channel management and content creation experience

• Fashion or lifestyle experience (at forward thinking brand) preferred

• Deep familiarity with and passion for fashion, online retail and social media

• Creative, innovative and strategic thinker

• An intuition for the type of content that engages on Instagram and social channels. You understand what's going to make our audience engage, while upholding the aesthetic of the Alpha Industries brand. • An affinity for the Alpha Industries brand and customer. An insight into why they are fans of Alpha Industries so that you can generate content that truly connects with him/her.

• Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business and pace of social content generation

• Clear and effective written and verbal communication and strong interpersonal skills

• Ability to work independently as well as collaboratively

Alpha Industries offers competitive pay and outstanding benefits package. Alpha Industries’ corporate headquarters is located in Chantilly, VA, Sales and Marketing located in New York, NY and Distribution Center in Knoxville, TN. Alpha Industries is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. To learn more about a rewarding career with Alpha Industries, please visit our website at www.alphaindustries.com.