Business Product Manager
- Pełny etat
Opis stanowiska
About the job:
Have you heard about advertising solutions for sellers and brands on Allegro? Allegro Advertising is one of the largest advertising platforms in Poland. In previous years, our revenue has been growing much faster than the market and we have an aspiration to maintain this trend in the upcoming periods. Our products support our Clients in developing sales and strengthening their brand positioning.
This position is focused on developing Promoted Offers product from a business angle as well as defining future monetization model of Allegro Advertising.
Your main responsibilities:
- Taking a part in defining future monetization model of Allegro Advertising and supporting transition into the target model
- Structuring challenges as well as translating figures into insights and actions
- Taking end to end responsibility for definition, qualification, implementation and monitoring of initiatives focused on improving business performance of Promoted Offers
- Reframing value proposition and customer journey incl. onboarding, increasing loyalization, churn management
- Managing acquisition and retention programs
- Enhancing intelligence and leading research agenda in order to understand merchants’ needs and pain points
- Monitoring and preparing benchmarks of the competitive environment
- Collaborating closely with internal (incl. Technology, Analytics) and external partners in order to deliver solutions supporting merchants using Promoted Offers
- Preparing documents and presentations for key stakeholders (Executive Team, Group Advertising Director)
Why is it worth working with us?
- We work on a large scale - we have more than 13M active buyers on our platform
- We know what customers search for - every third online buyer starts the product search on Allegro
- We are a household name on the market - we are the most recognisable internet brand for approximately 80% of Poles
- We have a global benchmark for ourselves - we are among the top 10 biggest e-commerce websites in the world
What we offer?
- No commands from HQ. Here we are the HQ and we design our future!
- A hybrid work model. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
- Informal working atmosphere in a professional team
- A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
- English classes that we pay for related to the specific nature of your job.
- Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
- Access to a wide selection of training programs on our internal MindUp platform
- If you want to learn more, check it out for yourself
What are we looking for?
- 5+ years of commercial experience in product/services development or/and customer lifecycle management (preferably in the e-commerce or marketing industry)
- Exceptional analytical skills
- Strong critical and strategic thinking and resolution in ambiguous situations
- Proven leadership skills with the ability to challenge status quo
- Experience in directly managing commercial and/or project teams
- Strong persuasion and influencing skills
- Hands-on approach
- Ability to collaborate and drive alignment on Top Management level
- Excellent, structured communication skills and ability to communicate flawlessly in Polish and English
- Understanding of the online advertising market, performance marketing and e-commerce - would be an advantage
Apply to Allegro and see why it is #goodtobehere
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