Head of Merchant Communication
- Warszawa, pl
- Pełny etat
Allegro is one of the leading technology-driven trading companies in Poland. Customers buy over 1.2 million products every day. Our platform is most often chosen by customers in Poland - 13 million of them are buying actively from over 128 thousands of merchants. Currently we are on a mission to make on-line shopping easier for everyone, offering the best prices, convenience and full transaction security.
To get there, we need exceptionally talented, bright and driven people.
We are looking for an experienced Manager that will be responsible for creating communication strategy and operational plan for new and existing Merchants.
In this role you will need to collaborate closely both within the Commerce team but also all other functions in the organization that impact Merchant experience and processes. On the organization side, this role will require you to identify, recruit & develop required capabilities and create a highly effective Team to execute and support you in delivering on your core responsibilities.
This is an opportunity to have a high level of accountability, visibility, credibility and empowerment, which will allow you to influence the way we develop our business and drive our leadership in the area of Merchant acquisition and activation.
What will your main responsibilities include?
Developing strategic objectives and an operational plan for Merchant Communication. Communicating and cascading the vision to the immediate organization as well x-functionally in an engaging way, translating it to actionable plan for managed teams
Identifying and recruiting necessary capabilities to execute the vision and the plan
Managing Merchant communication budgets and ensuring a high level of effectiveness of the spend
Working in the high complex multifunction team set-up, accommodating for multiple communication needs from other Allegro business units
Close collaboration with the Tech team on defining requirements and development of communication tools used
Specifically, you and your team will work on 2 core communication pillars:
1. New Merchants Communication:
Defining what Allegro should stand for in the eyes of both Polish and International entrepreneurs
Defining and verbalizing the value proposition of Allegro towards Polish and International Merchants
Defining most effective communication channels to reach both Polish and international entrepreneurs in order to build awareness and interest in starting business on Allegro
Developing creative ideas and executional materials to be used in the communication with Allegro Merchants-to-be
Building new partnerships with external companies / regulatory bodies to drive pipeline of existing and new companies to join Allegro
2. Current Merchant Communication:
Define existing Merchant communication strategy (what Merchant needs to know - what is optional and what is critical information for Merchant to effectively perform the business on the platform)
Define how communication is delivered (what are the right channels, what is the right amount of information, what is the tone of voice / character of information delivered, how we pace information to Merchant)
Create a communication framework and align KPIs for the process and for the participating functions
Propose the roadmap of product interventions that would support strategy and process execution
Ongoingly coordinate communication flow to Merchants, set an ongoing performance and quality process to guard effectiveness KPIs
Why is it worth working with us?
Through your work you will get an opportunity to impact Polish retail landscape via driving digitalization of Polish business via Allegro
In this role you will get an opportunity to set up your own organization, building the right skill set and managing its growth and effectiveness
You will become a member of a team including high-profile managers and analysts from various backgrounds (E-Commerce, FMCG, Management Consulting etc.), with strong exposure to Senior Leadership/Top Management (CEO, CCO, CFO)
You will have an opportunity to join a fast-growing organization that has a leading position on the market
A modern office and cutting-edge tools
Informal working atmosphere in a professional team
Dynamic working culture combined with the stability of a mature organization
A wide selection of non-wage benefits (such as health insurance, life insurance, gym membership - Multisport and much more) - you choose what you want
English lessons paid by Allegro
Exceptional learning opportunities and access to a wide selection of training programs and global conferences
We are looking for people who:
Have 10 years of experience in marketing communication strategy and execution
Are experienced in brand building, marketing mix optimization, performance marketing
Have commercial experience of key business processes in retail
Display outstanding ability in building and managing effective, result-oriented teams
Have the ability to collaborate and drive alignment on Top Management level with external partners
Present exceptional persuasion and influencing skills
Have strong leadership skills with the ability to challenge status quo
Own strong analytical skills
Are process oriented, with the ability to understand and operate within complex process set-up
Communicate flawlessly in Polish and English
Apply to Allegro and see why it is #dobrzetubyć (#goodtobehere)