Product PR Manager

  • Warszawa, Poznań, Poland
  • Full-time

Job Description

Currently we are looking for an experienced senior PR professional who will lead our Product PR communication team to explain Allegro’s customer and merchant-facing innovation to consumers, sellers and develop Allegro product awareness to the general public. This role plays a key part, with commercial and technology leaders in showcasing Poles the benefits of online shopping. Based in Warsaw or Poznan he/she will report into the Communication Director and manage a small team.

Day-to-day responsibilities:

  • End-to-end responsibility for consumer and product PR and for the coherence of Allegro’s client and merchant-facing communications
  • Working closely with commercial, technology and business development leaders to influence product strategy and agree on decisions related to the product issues and key messaging
  • Develop a bespoke, outcome-focused, practical and measurable communication plans
  • Develop storytelling ideas and execute national and local media campaigns supporting product launches and commercial activities
  • Develop, build and maintain media relations including representing Allegro as a spokesperson

 We offer:

  • Real impact on building Allegro’s product image and communicate it among the public
  • Permanent contract (salary commensurate with experience and knowledge)
  • Annual bonus paid according to Allegro policy
  • A wide selection of benefits provided in addition to remuneration
  • Exceptional learning opportunities and access to a wide selection of training programs and global conferences
  • Dynamic working culture and stability of a mature organization
  • Modern office and tools


  • Significant (10+ years) and demonstrable experience in leading product communication campaigns for Tech, Retail and/or FMCG companies
  • Strategy and creative thinking accompanied by the ability to express a clear point of view on complicated issues
  • Ability to prioritize and manage multiple projects and communication challenges at one time and work under tight deadlines with great attention to detail
  • Courage/ability to going out of comfort zone
  • In-depth knowledge and understanding of media landscape and industry trends accompanied by strong media and industry network
  • A self-starter who doesn’t need a great deal of direction to get the job done, able to thrive in a fast-paced and deadline-oriented work environment
  • Leadership skills to be a motivating manager
  • Good writing skills – ability to create easy-to-read and well-structured PR materials
  • English and Polish fluency is a must
  • Open personality being able to set up a close relationship with both internal and external stakeholders

 Send your CV and join Allegro!

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