Director of Sales
- Full-time
Company Description
Agbeyewa Farms is a leading cassava cultivation company dedicated to sustainable and profitable agricultural practices in Nigeria. We are committed to empowering local communities, improving food security, and contributing to the growth of the Nigerian agricultural sector.
The Director of Sales is responsible for developing, implementing, and executing the national and international sales strategies for all Agbeyewa Farms' products (including raw produce, processed goods, and other farm outputs). This role requires a visionary leader capable of driving aggressive revenue growth, expanding market share, managing key customer relationships, and leading a high-performing sales organization.
We are seeking talented professionals who are passionate about socio-economic development through agricultural and Agro-allied investments.
Job Description
- Define and execute a comprehensive sales strategy, including channel development (e.g., B2B wholesale, retail, export, direct-to-consumer) to meet and exceed annual revenue targets.
- Identify and capitalize on new market opportunities, both locally within Nigeria and across West Africa, focusing on high-growth segments.
- Collaborate with the Finance and Operations teams to establish optimal pricing models, managing margins based on market dynamics, seasonal supply, and operational costs.
- Develop accurate weekly, monthly, and quarterly sales forecasts, contributing directly to the farm's production and financial planning cycles.
- Mentor, coach, and manage a high-caliber sales team, ensuring they are motivated, well-trained, and aligned with company goals.
- Set clear, measurable Key Performance Indicators (KPIs) for the sales team and manage performance against targets, implementing corrective actions where necessary.
- Foster a strong, accountable, and customer-centric sales culture across the organization.
- Serve as the executive point of contact for the farm’s most critical clients (e.g., major industrial processors, retail chains, and export partners).
- Cultivate and maintain strong, long-term relationships with customers, ensuring high levels of satisfaction and retention.
- Establish effective mechanisms to gather market intelligence and customer feedback, relaying insights to the Operations and Product Development teams to influence production decisions.
- Work closely with the Logistics and Operations teams to ensure seamless delivery, quality control, and order fulfillment, especially concerning the perishable nature of fresh produce.
- Implement and manage a robust Sales CRM system (e.g., HubSpot, Salesforce) to track leads, pipeline activity, and sales performance metrics.
- Ensure all sales activities, contracts, and export documentation comply with local and international regulations.
Qualifications
- Bachelor’s degree in business administration, Marketing, Economics, or a related field. An MBA or relevant master’s degree is highly preferred.
- Minimum of 15 years of progressive sales experience, with at least 5 years in Senior Leadership or Director-level role managing large teams and significant revenue targets.
- A proven track record in the Fast-Moving Consumer Goods (FMCG), Food & Beverage, or Large-Scale Agribusiness sectors is mandatory.
- Strong understanding of Profit & Loss management, budgeting, financial forecasting, and managing cost of goods sold (COGS) in a production environment.
- Exceptional leadership and team development skills, with the ability to inspire, motivate, and manage remote sales teams.
- Superior negotiation, presentation, and written/verbal communication skills.
- Proficiency with CRM software, sales analytics, and Microsoft Office Suite.
Additional Information
- Competitive Compensation.
- 5-day workweek.
- Competitive Health Insurance (Employee + Spouse + 4 children).
- Wellness Programs
- Employee Training Programs
- Growth and Development
- Mentoring and Counseling
Office base: Ekiti State