Digital Communications Manager
- Lagos, Nigeria
Our Client, a multinational FMCG in Nigeria
The Digital Media & Communications Manager will be expected to oversee the overall Branding, Marketing and Communications direction within the Media arm of the organization, actively participating in developing Media, Marketing & Communications strategy to advance the objectives of the organization.
Develop creative marketing and communication strategies in line with the organization's objectives;
Develop and implement a digital marketing strategy;
Oversee responsibilities for media buying, advert placement and billboards installations;
Plan and manage media schedule, content creation and distribution;
Plan, coordinate and produce marketing campaigns including events materials, press releases, social media and web content;
Conduct marketing research to support any required project and keep up with latest marketing trends;
Coordinate the activities of digital marketing desk and outdoor advertising team;
Analyse clients and targets to identify growth opportunities;
Build brand through relationship management and strategic communications;
Establish and maintain effective relationships with all stakeholders;
Carry out ongoing competitive content assessment of other related businesses regularly;
Continuously monitor, measure and improve effectiveness of communication initiatives.
First degree in Mass Communications or relevant course.
A Master’s degree would be an added advantage
At least 5 years relevant experience in similar position i.e. Marketing, PR and Communications
Excellent communication and interpersonal skills
Excellent understanding in how to use digital marketing tools and techniques to increase visibility, profile and reputation of an organization
Good understanding of the use of social media.
Only shortlisted candidates will be contacted by the client