Senior CRM Manager

  • Budapest, Váci út 49, 1047 Hungary
  • Full-time
  • Department: Marketing
  • Contract Type: Long term/Permanent contract

Company Description

We’re looking for an experienced CRM Manager to develop and implement the overall CRM strategy of Jófogás. You will join the Marketing team and work closely with cross-functional teams, while you also manage external vendors and agencies in order to ensure strong alignment and performance.

Job Description

You’ll be responsible for:

  • Activating, engaging and retaining our users by owning all communication touch points across the user lifecycle with effective CRM programs. 
  • Manage and optimize the campaign management process from strategic concept to technical execution on all channels (mainly push, email and in-app messaging), including iterative experimentation.
  • Coordinate and ensure coherence of messages and tone of voice across all touch points.
  • Deploy direct marketing planning with particular focus on cross-platform user acquisition and conversions across the funnel.
  • Collaborate closely with the data, product and tech teams to understand user needs and help deliver a superior customer experience.
  • Analyse and assess retention-specific KPIs and impact on core company goals in order to optimize your strategy further and convince stakeholders of your data-driven ideas.
  • Be up to date with latest CRM market trends to provide continuous enhancement to our strategy and tools and identify new growth opportunities.


What we are looking for:

  • Proven track record in CRM (>3 years). 
  • You have worked in a related industry before and are familiar with the customer lifecycle journey, ideally in an online marketplace. 
  • Experience managing and negotiating with external vendors.
  • Experience using and setting up tools like Braze, Leanplum or similar.
  • Degree in marketing, communications or similar.
  • Fluent in English, both written and spoken.


Personal skills:

  • Strategic thinker, creative, able to imagine solutions and think outside of the box.
  • Data driven, user obsession and readiness.
  • A challenger of ideas and advocate of alternative ways of doing things.
  • A team player, fostering cross-functional collaboration
  • A growth mindset person, ready to learn and grow, treats feedback as a gift and not afraid of experimenting

Additional Information

What we offer:

  • The package includes salary, annual bonus, non-monetary benefits and lots of fringe benefits.
  • Other opportunities within our loyalty program: All You Can Move Card, English/Hungarian language training and participation in trainings, conferences and workshops.
  • With our Travel Grant program, you can apply to visit one of 15 Adevinta countries for up to several weeks.
  • What we always have in the office: fruit, coffee, tea, cola, Play Station, Nintendo Switch, ping-pong, table football, darts, bean-bags.
  • Lots of programmes, social responsibility, thematic months, cake days, 3-day team building event, to boost our spirits during the work week.
  • Our team is professional, youthful, energetic and diverse, and we are sure you will find your place, as we are interested in many things.
  • We do not have overtime, after work focus on yourself and relax.
  • You can expect a well-developed training process, and you will receive continuous feedback on your work.
  • We are dog friendly, bring your pet, or play with your colleagues’ pets.
  • You can join our football team or our fan club or our wine club.

If you would like to work with us, you are welcome to apply!

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