Wedding & Special Events - Sales Manager
- Full-time
- Job-Category: Sales & Marketing
- Job Type: Permanent
- Job Schedule: Full-Time
Company Description
Location: On-site in Knutsford, Cheshire, North-West England (not remote)
Fairmont Cheshire, The Mere is one of the North West’s most distinguished luxury destinations. Nestled in the heart of the Cheshire countryside and surrounded by a championship golf course, the resort combines Fairmont’s world-renowned elegance with the warmth and character of its local heritage. Renowned for exceptional service and attention to detail, Fairmont Cheshire, The Mere offers guests an indulgent escape featuring world-class spa experiences, exceptional dining, and outstanding leisure facilities. Whether visiting for relaxation, celebration, or business, Fairmont Cheshire, The Mere is dedicated to creating unforgettable moments and delivering the very best in 5-star luxury hospitality.
Your purpose will be:
As Weddings & Special Events Sales Manager, you will drive revenue and create unforgettable experiences by overseeing the sales and coordination of weddings and special events. You will act as a trusted partner guiding them from initial enquiry through to execution, ensuring every detail reflects the elegance, quality, and personalised service synonymous with the Fairmont brand.
You will play a key role in positioning the hotel as a premier wedding and events destination, building lasting relationships and delivering exceptional commercial results.
Job Description
- Manage and convert wedding and special event enquiries, maximising revenue opportunities in line with business targets
- Develop bespoke proposals and packages tailored to individual client needs, ensuring a luxury and personalised approach
- Build strong relationships with clients, acting as their main point of contact from enquiry through to event delivery
- Conduct site visits and showcase the property with professionalism and attention to detail
- Negotiate contracts, manage budgets, and ensure all event details are accurately documented
- Collaborate closely with operational teams including Events, F&B, Front Office, Golf, Wellness and Reservations to ensure seamless execution
- Oversee event planning timelines, ensuring all client requirements and deadlines are met
- Attend and support the delivery of key weddings and special events, ensuring exceptional guest experiences
- Proactively generate new business through networking, partnerships, and market awareness
- Monitor market trends and competitor activity to identify opportunities for growth
- Maintain accurate records within CRM and sales systems, including forecasts and reports
- Represent the hotel at wedding fairs, showcases, and promotional events
- Uphold brand standards in all client interactions, ensuring a consistently high level of service and presentation
Qualifications
- Proven experience in weddings, events sales, or luxury hospitality sales management
- Strong commercial awareness with a track record of achieving or exceeding sales targets
- Exceptional organisational skills with the ability to manage multiple events simultaneously
- Excellent communication and negotiation skills, with a confident and professional approach
- Experience using CRM systems, sales platforms, or hotel PMS
- Strong attention to detail and a passion for delivering high-quality, personalised experiences
- Ability to build lasting client relationships and deliver outstanding customer service
- Professional personal presentation aligned with luxury brand standards
- Flexible and adaptable, with the ability to work evenings and weekends as required
- A genuine passion for weddings, events, and luxury hospitality
Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.
Additional Information
What is in it for you?
- Exclusive Discounts:
- Fairmont Cheshire, The Mere, Spa and Golf discount
- Fairmont, Raffles, and Accor Hotels (friends and family rates are included)
- 20% off food and beverage in on-site restaurants
- Colleague restaurant
- Being part of The Mere Team – our culture is unique!
- You will benefit from training and development opportunities
- Competitive salary and benefits including pension
- 28 days of holiday including public holidays
- 1-5 days service award based on length of service
- Special rates for Fairmont Cheshire, The Mere colleagues and their friends & family and discount across Accor hotels worldwide
- And last but not least you will get to work with a team of EXTRAORDINARY people