Cluster Marketing & Communications Manager

  • Full-time
  • Job-Category: Sales & Marketing
  • Job Type: Permanent
  • Job Schedule: Full-Time

Company Description

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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
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Job Description

Cluster Marketing & Communications Manager

Your leadership as the Cluster Marketing & Communications Manager will guide the Digital, Marketing and Communications strategies at Fairmont The Norfolk and Fairmont Mara Safari Club.


What is in it for you:

  • Employee benefit card offering discounted rates in Accor worldwide
  • Learning programs through our Academies and the opportunity to earn qualifications while you work
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

Reporting to the Cluster General Manager, responsibilities and essential job functions include but are not limited to the following: 

  • Serve as the hotels’ primary brand ambassador, ensuring that brand guidelines are in place and updated regularly as needed.
  • Develop and execute the hotels’ marketing and communication strategies, managing a direct team and working in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
  • Build brand partnerships and generate consumer event activations at the property level.
  • Plan and execute multiple media events per year, ranging from restaurant launches, packages, media familiarization trips, etc….
  • Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
  • Plan and oversee the hotel’s advertising and promotional activities.
  • Develop promotional materials, which including printed and digital collaterals.
  • Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
  • A key member of the crisis communications team of the hotels.
  • Develop and deliver insightful strategies and presentations to the hotel Executive Committee and business departments where appropriate.
  • Manage PR and relevant agencies for ad hoc projects and campaigns.
  • Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media.
  • Work with ACCOR digital marketing teams to develop compelling consumer and media content.
  • Submit reports as required to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities.

Qualifications

Your experience and skills include:

  • Minimum 5 - 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
  • Excellent English written and verbal communication skills required.
  • Proficiency in Word, Excel, and Database management software.
  • The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills. 
  • Must be able to work well under pressure and manage stakeholder expectations of from each property.
  • University education preferred.
  • Experience with/contacts within UAE/Kenya media marketplace are an asset.
  • Arabic language and written skills is an asset.
  • Marketing and PR agency experience is an asset.
  • Understanding loyalty and customer relationship management.
  • Strong communication skills across variety of platforms and on all levels.
  • Market research capabilities for competitor reviews.
  • Outstanding English skills in written and verbal.
  • Dynamic and confident individual.
  • Good time management and prioritising capabilities.
  • Ability to work under pressure and tight deadlines.
  • Team player with positive attitude.
  • Strong attention to detail and the production of high quality work.
  • Should display personal drive to succeed and achieve.
  • Project management skills. 

Additional Information

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We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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