Reporting to the Cluster Director of Marketing, the Digital Marketing and E-commerce Manager will lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels.

Develop and execute annual E-Marketing plan including:

• Online distribution management
• Database Acquisition and e-mail campaigns
• Search engines’ optimization / marketing activities
• Social media
• Online advertising
• Mobile marketing
• Tracking, analysis and control

 Preserve brand standards and price consistency across all online distribution channels.
 Gather and analyze intelligence on markets' threats and opportunities.
 Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
 Build a destination-focused web strategy.
 Manage strategic alliances with online travel agencies.
 Stimulate support and development of the online strategy within the hotel.
 Manage all online activities in relation to traffic acquisition, sales and conversion, testing, and reporting
 Develop and implement ecommerce strategy in order to improve website performance
 Research market in order to discover new trends and technologies to improve website performance
 Develop content calendar and oversee website uploads and landing pages development

• Strategic thinker and decision maker
• Passionate about the digital world, self starter and Fast learner
• Familiarity with Content Management systems.
• Basic html knowledge an asset
• Comfortable working with photo-editing software; Photoshop for example
• Familiarity with Google Analytics or other web analytics tools and metrics
• Past experience purchasing online display advertising and coordinating online campaigns
• Knowledge of search engine optimization/marketing practices also an asset