Senior Business Analyst F/M/X
- Full-time
- Job-Category: Sales & Marketing
- Job Type: Permanent
Company Description
Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality.
Accor Tech & Digital, jobs in the tech field where intelligence is above all human!
Job Description
As a Senior Business Analyst , you will act as a key strategic partner to business leaders, shaping decision-making through advanced analysis of topline performance, channel mix, international flows, and market positioning. You will lead the delivery of executive-level, data-driven insights across Sales, Distribution, Marketing, Revenue Management, and Finance. Your scope includes ownership of topline and channel performance analyses, incrementality and value-creation assessments, and the definition and deployment of standardized analytical frameworks at scale.
1. Strategic Performance Leadership
- Own executive-level interpretation of Accor’s commercial performance, identifying structural growth drivers, risks, and value creation levers across brands and regions.
- Shape strategic discussions through clear, forward-looking insights, scenarios, and performance outlooks supporting top management decisions.
2. Analytics Governance & Thought Leadership
- Define and govern performance measurement frameworks and analytical standards at group level.
- Act as a reference for analytical rigor, challenging assumptions, methodologies, and data quality to elevate decision-making maturity.
3. Commercial Strategy Partnership
- Serve as a trusted advisor to senior Sales, Marketing, and Revenue leaders, influencing commercial strategy through data-driven insights.
- Lead the structuring and challenge of business cases, investment choices, and prioritization decisions.
4. Market & Competitive Intelligence
- Integrate external market signals and competitive intelligence to anticipate demand shifts, market dynamics, and strategic inflection points.
- Translate external insights into strategic implications for Accor’s portfolio and growth priorities.
5. Cross-Functional Leadership & Enablement
- Lead high-impact transversal initiatives improving business steering, analytics tools, and performance governance.
- Mentor analysts and promote best practices, contributing to the development of Accor’s analytics community.
Qualifications
- Bachelor’s or Master’s degree in Business, Economics, Engineering, or a quantitative field
- Minimum 5 years of experience as a business analyst, data analyst, or in a strategic/FP&A role –ideally within the hospitality, travel, or consumer services sectors Skills & profile Updated on June 2026
- Advanced Excel skills and strong experience with BI Tools (Tableau, PowerBI, Looker…)
- Working knowledge of SQL and large datasets (Snowflake, Dataiku a plus)
- Ability to clearly communicate analytical insights to senior stakeholders
- Strong attention to detail, curiosity, and business acumen •Fluent English required ; French a plus
Additional Information
Main complexity / critical issues in the job
- Strong understanding of multi-geography market dynamics and business models (managed, franchised, leased), supported by quantitative analysis and KPIs
- Ability to translate business questions into structured data analyses and deliver clear, actionable insight: explaining data, assumptions, and limitations to non-expert stakeholders while maintaining analytical accuracy
- Experience working in a matrix environment & managing multiple priorities
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