Orient Express & Raffles
Artisan of Travel since 1883 and Birthplace of stories and legends since 1887, Orient Express and Raffles are two legendary brands, both steeped in history and loved by generations past, present and future.  

Representing the pinnacle of ultra-luxury hospitality within Accor Group, both brands are currently going through exciting phases of rebirth and expansion.

Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment. It’s timeless elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend and returns as family.

Orient Express embodies the refined nomadic spirit of travel, inviting each traveller to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' style; Orient Express Silenseas - the world’s largest sailing ship; and remarkable hotels coming to Rome and Venice.

Progressively shaping the future of luxury hospitality, both Raffles and Orient Express are focusing on employee journey and growth.

Reporting to VP Global Communications, Partnerships & Retail, the successful candidate will be responsible for executing the global PR & Communications strategy for Raffles Hotels & Resorts in an effort to further drive positive brand awareness and understanding. Responsibilties within the scope of this role include day-to-day media relations; key message development; writing and pitching press releases / brand content; managing executive profiling opportunities for key brand spokespeople; liasing with property level PR teams; tracking and analyzing media coverage, and oversight of Social Media for the brand. The ability to work collaboratively with key departments internally, including Accor’s Corporate Communications team, combined with excellent time management skills, multi-tasking abilities and attention to detail are essential criteria for this position.

Responsibilities and essential job functions include but are not limited to the following:

• 20% Global Media Relations and External Communications Activity – proactive outreach and responsiveness to media inquiries from international media.  This also includes execution and management of external activity such as brand activations, events  & trade shows and press trip development as well as supporting partnership opportunities.
• 20% Content Development –  lead the creation of brand press materials  (i.e. press releases, press kits, messaging documents, speaking briefs, editorial calendars, etc.).  Always abreast of market trends that are relevant for the brand and able to leverage these to engage the brand’s target customers. 
• 20% PR and Social Media Agency & Budget Management – onboarding and regular management of dedicated global  and in-market brand PR and Social Media agencies; management of departmental PR and Social Media budget.  Oversee Crisis Management for the brand and its hotels together with PR and Social Media agencies.
• 20% Executive Profiling – positively influence the identity and reputation of the Raffles brand by effectively leveraging the brand’s key spokespeople via media opportunities, events, panels, and other speaking engagements.
• 20% Internal Communications and Hotel Oversight – regular communication and support for hotel PR teams and General Managers as well as representing the brand when working with other cross functional teams within the organization. Oversight of PR and Social Media strategy across Raffles properties including hotel’s use of external agencies and hotel’s representation of the brand. 

• Undergraduate degree in communications/marketing and/or journalism
• Minimum of 5+ years in communications/PR roles
• Expert knowledge in luxury travel market
• Expert writing and editing skills
• Strong media contacts in global luxury travel market
• Strong knowledge in Social Media
• Highly organized, self-motivated team player
• Ability to travel internationally
• PR agency experience an asset

All your information will be kept confidential according to EEO guidelines.