Global Director, Brand Events & Activations
- Full-time
- Job-Category: Sales & Marketing
- Job Type: Permanent
Company Description
"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.
Job Description
As Director, Brand Events & Activations for the Premium, Midscale and Economy (PME) Marketing division, you will have the opportunity to work alongside each of the Brand teams to strategically define the Events & Activation strategy per brand, as well lead execution of key global events and brand activations.
A strategic thinker who is able to translate Event strategy at scale, and deliver replicable experiential platforms & frameworks to be executed across the world to a portfolio of over 4700 hotels, and at the same time posses the ability to be a creative event planner that can bring PR-worthy experiences to life.
You will be part of the Global Brand Partnerships, Events, PR & Influence team and will work cross-functionally with Marketing, Partnerships, Brands & Segment, PR, and Social Media & Regional Hub teams to develop strategic plans that align directly with the brands’ business goals.
What is in it for you:
- Be part of a world leading “augmented hospitality” Group, where more than 290,000 hospitality experts place people at the heart of what they do, create emotion for the guests, and nurture passion for service and achievement beyond limits;
- Contribute to build the hospitality of tomorrow – we are convinced it rests on the sustainable foundations we create today. We are striving to make a positive impact, contributing back more than we take, both globally and locally.
- Work closely with markets and regions worldwide - the Group is established in 110 countries and we are constantly expanding our presence and leadership across the world;
- Get all the perks of working at Accor (travel and hospitality benefits, cool office at the Accor HQ, ability to work partially in our hotels or remotely…).
What you will be doing:
- In close collaboration with Brand teams, design and partner with Partnerships & PR colleagues on events such as key brand moments, partnership program launches, ongoing experience programs to be replicated at scale
- Partner on the conceptualizing of strategic events linked to commercial objectives at a global & regional level
- Work cross functionally to conceptualize the most innovative and best in class events that can be tailored for press, guests and internal
- Work cross functionally to develop and plan best practice strategies and ensure project taskforces are clear on deliverables, timelines and roles and responsibilities
- Develop and manage the overall event processes and proactively develop various components (including event concept, décor, entertainment, social activations, etc.) involving key stake holders
- Act as central point of contact for PME Marketing events providing guidance and direction to regional and local hotel teams
- Source and manage production companies, agencies and vendors to ensure they are meeting the specific design direction and guidelines to ensure consistent brand expression and delivery
- Foster and maintain relationships within the events industry and appropriate event vendors
Qualifications
- 7+ years of experience in event design and execution
- Understanding, appreciation, and articulation of hospitality brands & relevant operational constraints
- Proven relationships with event design and production contacts in key markets WW
- Have a finger on the pulse of trends, influencers, art, music, food, innovation, etc
- Experience and cultural understanding of global markets and event practices/execution challenges when it comes to physical/digital/pop-up events
- Ability to manage multiple projects on an ongoing basis
- Familiarity with conceiving and executing large scale events that can be scaled to fit in hotel environment for consumer-facing events
- Comfort with managing budgets
- Must be detail oriented, team player, self-starter and able to produce quality work in a fast-paced environment
- Excellent verbal and written communication skills
- Global Travel involved
Additional Information
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
What benefits can Accor offer its employees?
A real Work life balance :
Remote work : up to 12 remote days per month depending on team workflow. Extra allowance for /Reimbursement of IT equipment and other daily allowances
For ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.
Work Everywhere : Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee
The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!
On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking
Attractive Finance benefits :
- Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year
- 700 €/year Allowance Green transportation such as electrical bike, scooter.
- Pass Navigo subsidised by a maximum of 75%
- Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles
Learning & development:
Management talent at the earth our of HR Accor strategy.
We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths
Our Culture #BeALLyouAreWithALLyourHeart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
- We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
- Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
- We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
- Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.
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