Customized Marketing Services Manager

  • 301 Camp Craft Rd, West Lake Hills, TX 78746, USA
  • Employees can work remotely
  • Full-time

Company Description

Academic Programs International (API) is a leader in international and experiential education.

Our mission is to design and deliver international experiences that inspire learning and enrich students, partners, and communities. We believe in the value of experiential education as a means of promoting intellectual curiosity, cultural sensitivity, and holistic personal development. In doing so, we are also dedicated to providing high-quality, accessible, and affordable international experiences to students across the U.S. 

Job Description

The Customized Marketing Services Manager is a critical function on API’s marketing team.

In this role, you will be responsible for working with the Customized Programs team and our University Relations team to deliver successful customized campaigns for our college and university Members, Affiliates, and partners.

In addition to executing critical tactics such as building landing pages in WordPress and writing custom follow-up emails to students, you will interface directly with Members, Affiliates, and partners to understand the specific needs and challenges of higher education study abroad and career service office professionals.

Qualifications

RESPONSIBILITIES

Primary responsibilities include:

Work closely with Customized Programming and University Relations teams to build effective marketing materials for customized programs and APIConnect members, including:

  • Custom landing pages o Custom student email content specifically regarding their faculty-led programs
  • Custom postcard content for their programs
  • Additional content as needed
  • Think strategically about how to manage schools’ core and custom pages so they work together, not against each other.
  • Help create new processes and identify gaps to ensure that students and universities have visibility, clarity and great experiences when interacting with our content, materials and platform.
  • Ensure that the Student Outreach Team has visibility into custom program details and when students may be asking about specific programs.
  • Work with Core Marketing team to execute design, social media, and marketing automation needs.
  • Ensure all campaign deliverables meet the internal and external teams’ expectations and are delivered on time.
  • Prioritize & manage multiple campaigns simultaneously.
  • Track page views and conversions and be prepared to report to internal and external teams. • Produce timely and accurate project reports for internal reference and Member consumption.

QUALIFICATIONS KEY SUCCESS FACTORS

  • Excellent, proven organizational skills, including strong attention to detail and managing multiple projects simultaneously.
  • 1-2 years of course work or experience in client services/account management in a direct marketing agency or a combination of agency/client side.
  • 1-2 years in higher education a plus.
  • Strong listening and superior relationship building skills.
  • High intellectual curiosity, drive, determination, self-confidence and persuasion skills.

KEY EDUCATION AND CERTIFICATIONS

  • Bachelors Degree required.
  • Experience using WordPress a plus.
  • Some experience in interactive marketing - content writing, creating web-based landing pages, email marketing, social media.
  • Experience using digital workflows/project management software a plus.
  • Proficiency in Google Apps and/or Microsoft Office

API CORE COMPETENCIES

  • Customer Focus
  • Problem-Solving
  • Communication
  • Team Approach
  • Results
  • Leadership

Additional Information

Academic Programs International (API) is a leader in international and experiential education. Our mission is to design and deliver international experiences that inspire learning and enrich students, partners, and communities. We believe in the value of  experiential education as a means of promoting intellectual curiosity, cultural sensitivity, and holistic personal development. In doing so, we are also dedicated to providing high-quality, accessible, and affordable international experiences to students across the U.S.

  • API was established  by 4 international education professionals  (our “Founding Mamas”) over 24 years ago
  • We offer programs in 45 cities within 22 countries across Asia, Europe, Latin America, the Middle East & South Pacific
  •  GoAbroad Innovation’s People's Choice Award Winner (2019)

OUR LOCATION

API is headquartered in Austin, Texas, one of the consistently top ranked best places to live! We look forward to collaborating together in person again in our recently renovated office in Westlake Hills, located just minutes from Barton Creek, Lake Austin and downtown.

WHY JOIN US?

At API, you will acquire real-world skills and experience that will help advance your career in marketing, sales or study abroad, while learning from seasoned professionals about the field of international education and experiential learning.

  • API is a tenured team of committed and mission-driven professionals with a passion for what we do; we’ve been around for over two decades, but maintain the spirit of a small start-up
  • We love to promote from within, offering hands-on experience, mentorship, leadership and excellent growth and advancement opportunities; potential to convert to full-time employment at completion of internship or consideration for other open positions within the company
  • We can’t resist company events, celebrations and especially love raffling off gifts and prizes to staff 

At API, we celebrate diversity and are committed to providing an environment of mutual respect, equality and inclusion, representing a variety of backgrounds, perspectives, skills and experiences. All employment decisions are based on qualifications, competence, merit, performance and business needs. 

Equal employment opportunities are available to all individuals without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, military and veteran status, or any other status protected under federal, state or local law.

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