Sr. Digital Product Analyst - Audience Strategy and Marketing Technology

  • Full-time

Company Description

Job Description 

At Abercrombie & Fitch, The Digital Product Analyst works at the intersection of business, technology, and design to define and deliver human-centric, digitally enabled experiences throughout the ecosystem for our global brands.

This highly visible and collaborative role is focused on identifying and delivering value within their respective digital product area as part of A&F’s Audience Strategy & Marketing Technology team. This role operates strategically in developing the vision and direction for their digital product area while tactically inspiring cross functional teams and leading the daily activities enabling their product area.


What Will You Be Doing? 

  • Collaborating with cross-functional areas (Marketing Design, IT, Store Operations, Data Science, Analytics, Merchandising, Finance, Marketing) to identify and deliver value through a human-centric, digitally enabled ecosystem.
  • Identifying and documenting business requirements in the format of product epics, features, user stories and acceptance criteria.
  • Managing multiple stakeholder expectations while delivering on the product vision, ensuring decisions that impact the product are grounded in material business and customer benefits.
  • Managing and grooming a product backlog based on performance while maintaining balance between innovative capabilities and foundational refinements and enablers.
  • Delivering the product’s value through a highly-collaborative, cross-functional team comprised of business, technology, and design disciplines working in an agile framework.
  • Engaging relevant stakeholders to create deployment plans and internal communications; ensuring product capabilities are positioned for successful adoption across functions and brands.
  • Providing end-to-end subject matter expertise for the digital product internally and as the primary point for any needs related to the product area.
  • Participate and lead digital product activities (story mapping, scrums, stand-ups, design reviews, sprint demos, sprint planning, retrospectives, etc.)


What Do You Need To Bring? 

  • 4-year college degree or equivalent experience.
  • 4 or more years digital product management experience in consumer or internal-facing web and mobile products with track record of delivering new and innovative experiences to market.
  • 3 or more years of experience with Software Development Life Cycle
  • 1 or more years retail industry experience or equivalent domain experience.
  • Proficiency at appropriately applying Design Thinking, Agile, and Lean methods to identify and deliver high-value business and customer outcomes through digital products.
  • Well versed in modern digital technologies and ability to facilitate communication and activities between business, technology, and design teams.
  • Strong communication skills and proven ability to influence both at a strategic leadership level and cross functionally.
  • Strategic mindset and bias for action with strong ability for strategic planning, defining OKR’s and driving business outcomes through digital products.
  • A proven track record of delivering innovative and engaging user experiences informed by data and insights.
  • Ability perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision.
  • Natural leader, with ability to bring a group to consensus and inspire enthusiasm towards the goals of the team.

Preferred Experience:

  • Prior experience with Content Management and/or Digital Asset Management, especially Adobe Experience Manager (AEM)
  • Prior experience with Design Systems
  • Prior experience with digital design tools, especially Figma

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

  • Incentive bonus program
  • 401(K) savings plan with company match
  • Annual companywide review process
  • Flexible spending accounts
  • Medical, dental, and vision insurance
  • Life and disability insurance
  • Associate assistance program
  • Paid parental and adoption leave
  • Access to fertility and adoption benefits through Carrot
  • Access to mental health and wellness app, Headspace
  • Paid Caregiver Leave
  • Mobile Stipend
  • Paid time off & one paid volunteer day per year, allowing you to give back to your community
  • Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
  • Seven associate wellness half days per year
  • Onsite fitness center
  • Merchandise discount on all of our brands
  • Opportunities for career advancement, we believe in promoting from within
  • Access to multiple Associate Resource Groups
  • Global team of people who will celebrate you for being YOU!

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