Job Description 

The APAC Creative Lead is focused on developing seasonal brand campaigns as well as product stories for both APAC A&F and HCo (with a portion of partnering with GHO creative teams).  In particular for China market, the APAC Creative Lead will ensure the content is on-brand and relevant to local consumers while holds a high level of consistency across all our communication channels (stores, EC platforms, social etc)

A successful candidate will have a passion for the brands and for our customers, a strong eye for aesthetic, layout and copy lines, understand current style and fashion trends, and strong leadership and communication skills.

What Will You Be Doing? 

• For locally produced content – brand campaigns, seasonal priority product marketing and etc – for omni channels’ commnucation
• Manage end-to-end process, from creative concept development through production (partnering with regional marketing team and GHO creative team when necessary): provide creative proposal based on profound consumer insight and campaign brief; deliver content (shooting/ art design/ copy lines etc.); adaptation to fit Omni channels’s format/needs; oversee production process etc.
• Ensure alignment with GHO on overall output
• For GHO creative produced content (e.g. seasonal product marketing content)
• Provide input to GHO team on regional relevance consideration
• For day-to-day regional creative content management:
• Collaborate with regional marketing (along with external agency partners) to ensure a cohesive brand experience across all channels (e.g. EC stores, WeChat posts, EC social content – short videos etc), on the aesthetic sensitivity required to judge layout, type, copy, photography and video etc.

• This role will report to: APAC Marketing Head

• Stay current on latest Global brand style/guideline by maintaining a close relationship with GHO creative team
• Maintain an intimate understanding of the brand and customer and stay up-to-date on industry trends and other retail brands

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  • This role will report to: APAC Marketing Head

What Do You Need To Bring? 

• Bachelor’s degree in Design, Photography, Advertising or related field required
• 6+ years of creative & art direction experience in fashion retail or related industry
• Experience working in an iconic, branded environment for an international organization
• Experience leading a whole creative team supporting omni channels’s content creation - from concept development, to shooting and design execution, and last output thru print production or digital channels presentation
• A strong eye for quality and trend as it relates to the Abercrombie & Fitch and HCo brands
• Experience collaborating with large international, cross-functional teams
• Fluent in English - listening, speaking, reading and writing

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER