Job Description 

The Senior Director, Paid Media will lead and develop holistic media strategy for the enterprise, overseeing paid media and SEO for Hollister, Abercrombie Adults, Abercrombie kids and Gilly Hicks.   This individual will be responsible for managing and executing media strategies to strengthen the perception of our brands and meet critical performance objectives.   Additionally, this individual will provide thought leadership on how media fits within a connected marketing world to ensure media plans are strategically aligned and will be a key of Marketing Leadership team, contributing to Annual and seasonal go-to-market approach for all brands

What Will You Be Doing? 

• Crafting and executing full funnel media strategies for all brands with a robust test & learn approach
• Pilot MMM integration, in partnership with Data & Analytics lead
• Develop and bolster integrated partnerships with leading platforms (Tiktok, Google, Meta and Snap) to ensure that we are staying on the forefront of media innovation
• Partner with and manage external agency team to execute, optimize, and measure all paid marketing channels
• Partner with Data & Analytics team to create seasonal audience segmentation strategy for media targeting
• Collaborate with cross-functional marketing partners to ensure cohesion of both strategic and creative execution
• Partner with creative, design and copy teams on developing content that will maximize the impact of our advertising; communicate best-practices to all cross-functional teams
• Collaborate with Influencer Marketing and Organic Social Media teams to maximize their efforts through paid advertising
• Strive for continuous content innovation to stay relevant to our target consumer
• Drive a robust test & learn strategy to constantly improve advertising effectiveness & deliver results 
• Continuously monitor industry trends, consumer behavior, and competitor activity 
• Create an environment of collaboration, partnership, learning and sharing that can help drive employee engagement and development
• Manage and develop 3 direct reports and team of 8

What Do You Need To Bring?

• 10+ years experience in media, with a consistent track record for success and innovation
• Thorough knowledge of media best practices including all forms of media planning and buying concepts and processes
• Executive-level communication, presentation, and interpersonal skills. Results/metrics-driven
• Proven leadership skills, analytical thinking and strategic agility; ability to work effectively within a global matrixed organization in partnership with key business partners, internal and external
• Knowledgeable and well versed in current industry trends
• Media agency and/or brand experience is required
• Proven quantitative skills, able to translate— data, performance, consumer, competitive, industry—into insights and action
• Strong relationship building skills at all levels; comfortable in a collaborative, performance-oriented environment
• Global perspective and international experience 
• Bachelor’s Degree or related experience  

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER