Job Description 

We are currently seeking a lead on the brand marketing team that will be responsible for leading all strategy and execution of Hollister’s Creator integration, oversight of Brand Ambassador Program, and the brand communication and PR strategy.  Hollister believes that connecting with our customer in the most authentic manner is a core key to success, and how we leverage the human side of that authentic connection is critical to how we win.  This manager will be responsible for incubating, developing, and engaging an ecosystem of people; including creators, brand agents, associates, loyal fans and customers; that ultimately drive brand health and key performance indicators.  Also, as it relates brand strategy, storytelling, and campaigns, this person will be responsible for leading and executing key brand press and communication opportunities to propel the brand forward. We believe that by fostering incredible relationships with incredible people, and enabling them to do incredible things together, we will continue to purposefully and authentically lead the way in the teen retail space.

What Will You Be Doing? 

• Assists in the 360 brand campaign planning process as an subject matter expert in talent and working with creators and people as a core component to the campaign and product strategy
• Responsible for influencer & creator strategies and campaign talent execution layers
• Responsible for the strategic management of the brand’s ambassador program
• Oversees all affiliate programs for the brands, understands how to leverage affiliate ecosystem to drive business results
• Represents brand on talent photoshoots and events where applicable
• Understands how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies.
• Help build and develop brand external brand communication to elevate brand-level efforts to media outlets
• Leads and strategizes all brand-level press opportunities and PR efforts, proactive and reactive
• Responsible for developing and maintain media relationships as it pertains to brand press and media that matter
• Heavily coordinates with social channels to ensure alignment for engagement and posting strategies
• Works closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels
• Regularly works with creative leads to work through casting and shoot requirements
• Leads new thinking as it relates to activating our large associate base to build brand love
• Manages new ways to think about brand measurement and reporting as it relates to the impact of influencers, ambassador programs, and press strategies
• Responsible for tracking and managing campaign budgets
• Compile data for seasonal hindsight presentations
• Build and maintain relationships with cross-functional partners
• Works regularly with external agencies to build and drive industry-leading programs
• Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc) and identify key insights and drive their integration into campaigns

What Do You Need To Bring? 

• Bachelors degree or related experience
• Highly motivated and collaborative with a willingness to learn
• 7-9 years of marketing experience with a brand or agency, emphasis on talent management, social media, and brand comms
• Understanding of Gen Z and the global high school teen
• Has experience building and motivating a team
• Outstanding communication and presentation skills
• Detail oriented and organized
• Strategic, analytic and structured thinking ability

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Our Brand

Are you someone who views the world through summer-tinted lenses? Can you seamlessly slip into the teenage-summer-break version of yourself? Are you picturing your old Facebook statuses right now? We know you’re probably cringing….old Facebook statuses will do that to you. 

We’re looking for people who are invested in the teen mindset, who get Gen Z and who want to empower teens to be their most confident, comfortable and capable selves. We’re more than a clothing brand --¬¬ we’re a platform for amplifying teen stories. We believe in living like it’s summer all year long, because to us, summer isn’t a season. It’s a state of mind. 

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive Bonus Program  
• Paid Time Off and Work From Anywhere Flexibility    
• Paid Volunteer Day per Year, allowing you to give back to your community 
• Merchandise Discount 
• Medical, Dental and Vision Insurance Available 
• Life and Disability Insurance 
• Associate Assistance Program 
• Paid Parental and Adoption Leave 
• Access to Carrot to support your unique parenthood journey 
• Access to Headspace dedicated to creating healthier, happier lives from the inside out 
• 401(K) Savings Plan with Company Match 
• Opportunities for Career Advancement, we believe in promoting from within 
• A Global Team of People Who'll Celebrate you for Being YOU 

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

Notice (Colorado Equal Pay for Equal Work Act):  For employees based in Colorado, this position has a minimum starting base rate of $95,000 per year.  Factors that may be used to determine your actual rate may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands.  The starting rate may be modified in the future.