AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This position serves as the US Brand Lead/Marketing Director II for EPKINLY to optimize on-market and future launch indications.  Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development, with global and new product planning (upstream marketing) to full go-to-market strategy development including appropriate approval process for current and future indications. 

The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients, winning as a team and a desire to accelerate career advancement upon success in the role. 

This Headquarters position will report directly to the Head of Marketing, Franchise A (IMBRUVICA + EPKINLY).  This role will engage with appropriate cross functional areas of the Integrated Brand Team (IBT), Asset Strategy Team (AST), in addition to the alliance governing bodies (i.e, J-IBT), with increased focus on engaging with the EPKINLY Commercial Triad, Market Access and MABI teams. This person will also have the Director, Marketing – EPKINLY FL and Director, Marketing – EPKINLY DLBCL report to them.  

Responsibilities: 

• Responsible for developing the overall brand strategy, leading the marketing team, and overseeing budget and implementation to ensure business growth and financial goals are achieved.  

• Develop and implement comprehensive marketing strategies to maximize sales, market share and profitability for existing indications and launch indications. 

• Lead, inspire and develop EPKINLY marketing team to as high-performing brand team 

• Lead EPKINLY financial forecasting for on label indications and manage US P&L while overseeing brand budget. Partner closely with functional partners for pre-launch indications.  

• Ensure consistent brand strategy and execution across functional partners including consumer, sales, sales training, etc.  

• Partner with cross-functional teams to develop brand strategy, positioning, and prepare for internal and external events. Responsible for working closely with medical affairs, market access, market research, sales, and HEOR to ensure execution of one vision for the brand. Sit on core team meetings including IBT, IBT SteerCo and AST.  

• Understand business and competitive landscape including where the market is going. Partner with Market Analytics and Business Insights to make data driven decisions and better understand opportunities to drive the brand forward or prepare for marketing events. Continue to evaluate the effectiveness of strategies and tactics through measurement and metrics to ensure positive return on investment and achievement of brand objectives. 

• Bachelor’s degree required.   

• Relevant experience (minimum of 10 years) in a pharmaceutical/biotech setting with exposure to multiple areas of the industry (e.g., drug development and/or commercialization)  

• Ability to lead teams effectively in high-pressure environments to meet brand needs and goals.  

• Strong strategic thinking, collaboration, facilitation, and problem-solving skills  

• Demonstrates strong cross functional influence and leading without authority  

• Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.  

• Excellent oral and written English communication skills.  

Preferred:  

• MBA and/or scientific background and/or Global experience.  

• Advanced degree preferred (e.g., PhD, MBA)  

• Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.  

• Ability and willingness to respectfully challenge team members, functions and alliance partners, and manage conflict, in order to assess fully all opportunities, options, risks and mitigations.  

• Experience working in a joint venture commercial partnership is a plus.  

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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