AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Job purpose & objectives:

• Be the owner of your brand(s) / indication(s), acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs.
• Define the Brand Strategy, develop cross-functional tactical plans to address the needs of all stakeholders always keeping the patient in mind
• Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related multi-channel marketing actions
• Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups

Key interfaces

Internal

• Brand Team members
• In field Team members
• Area Marketing
• Medical
• Finance
• Regulatory Affairs
• Market Access
• Customer Excellence
• External Affairs

External

• HCPs, KOLs
• Professional associations members
• Hospital / retail pharmacists
• Payers
• Other stakeholders as appropriate

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Tasks and responsibilities
Patient Journey

• Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

• Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan) & 1-year tactical brand plan and collect inputs from cross-functional colleagues
• Ensure that Brand Story is defined in an accurate manner and with a patient —centric focus
• Diagnose and analyze brand, competitors, market; this includes the understanding of Patient and customers' needs, the identification of key environment trends and demand driver in the market
• Identify where non-traditional partners can help meet Strategic objectives and where digital solutions can help gather insights
• Lead synthesis of insights from cross-functional teams to master the market and product landscape
• Monitor competitor’s activity and key data to adjust strategic planning and tactical plan

Implementation

• Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholder groups
• Become 'guardian of the brand' by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
• Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives (with attention to local vs national actions, product vs services, patient interests and HCP needs) and multichannel opportunities
• Determine customer and patient segments by action and appropriate strategies
• Implement segmentation with IFT, develop segment profiles and drive development of customized materials to each segment
• Design and implementation of all multi-channel marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)
• Interactive and customized content for CLM; managing the CLM process and overseeing implementation of CLM activities
• Ensure all in-field materials are aligned to Strategic imperatives

Finance Forecasting and monitoring

• Expenses forecasting and tracking
• Co-lead the Forecasting of brand and competition
• Budget planning, sales & expenses analysis, tracking and ROI measurement (pre & post) for Marketing team activities

Compliance

• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

Required skills and competencies

• Project management skills: Capable to manage several projects in parallel and prioritize effectively and adjust scope when needed
• Strong patient and customer focus, responding proactively to change in environment and customer needs
• Strong understanding of all customer and stakeholder types and effectively tailoring messages to target audience
• Vision and strategic thinking complemented by tactical planning skills
• Critical thinking
• Autonomous alongside accountability
• Effective communication and influencing skills
• Be familiar with scientific literature and able to present key messages of a scientific paper
• Innovation / lateral thinking / Out of the box thinking / Creative thinking
• Resilience
• Fast learner & eager to learn
• Confident and fluent presentation skills
• Business acumen: manages budget, forecasting and KPI tracking, leveraging strong analytical skills
• Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders
• Effective usage of digital tools / A.I. technology

Knowledge

• Understands the market, the patient journey, the full range of customer and stakeholder needs, as well as issues related to the therapy area
• Channel mix techniques and ROI measurement techniques
• Financial processes & business acumen
• Competition, customer base, reimbursement and market access processes/issues
• Principles of and opportunities for conducting market research
• English (fluent); Dutch and French languages are a +
• Cross-functional roles understanding (market access, medical, sales,...)
• The healthcare environment and evolving landscape
• Pharmaceutical industry business, policies and procedures

Experience

• Experience of working in marketing in the past
• Knowledge/experience in Neurosciences is a +
• Master level preferred

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html