B2B Marketing Specialist

  • Full-time
  • Department: Sales, Customer Support & Marketing
  • City: Brussels
  • TA Partner: Ismael Temsamani

Company Description

Data Quality Engineer

We are an equal opportunities employer and place where everyone is welcome. We strongly encourage people from minority backgrounds, LGBTQIA+, parents, and individuals with disabilities to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

We’re one of the world’s largest privately owned real estate tech companies and a subsidiary of Axel Springer. Our mission is to unlock everyone’s perfect place!  Some of Europe’s best known digital real estate marketplaces and brands form part of our Group, they are: 🇫🇷 Meilleurs Agents, 🇫🇷 Groupe SeLoger, 🇧🇪 Immoweb, 🇩🇪 Immowelt, 🇪🇸 Housell and 🇮🇱 Yad2.

We also invest in innovative business models which shape the future of how people buy, sell, rent or lend properties and hold minority participations in companies such as: 🇬🇧 PurpleBricks, 🇩🇪 Homeday, 🇺🇸 Zumper and 🇺🇸 Parcel.

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us as we embark on this journey enabling us to help unlock everyone’s perfect place!

Job Description

The B2B Marketing Specialist is responsible for developing and contributing to marketing projects that drive and support the company’s business objectives. In this position you will report directly to the B2B and B2C Marketing Manager and you are responsible for the development and management of B2B marketing programs, implementation and results.

In this position you will collaborate with various stakeholders throughout different departments in executing the company’s B2B marketing strategy and programs. You focus on acquiring new customers and retaining existing customers through the management of all online and offline marketing programs including email, social, lead nurturing, …

This position requires a candidate with a mix of strategy, creative, analytic and project management expertise.

Responsibilities

  • Responsible for B2B-marcom strategy, planning, implementation and execution
  • Create and manage inbound marketing campaigns to grow the lead and prospect base & support sales initiatives, including: content marketing, journey mapping, social, email, lead nurturing and engagement programs
  • Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external B2B communications and marketing materials
  • Work closely with both Sales and Commercial & Strategy Teams to align Sales and Marketing strategies to support the sales cycle
  • Ongoing research to continue to develop marketing strategies to generate new customers
  • Perform ongoing tracking and reporting on B2B marketing initiatives
  • Work closely with Sales and Customer service department to support customer engagement programs throughout the service cycles

Qualifications

  • You have a Bacherlor degree in marketing;
  • You have a minimum of 3 years experience in a B2B marketing;
  • You think commercially and act pro-active;
  • You speak fluently French & Dutch 
  • You are an hands-on, enthusiastic marketeer, always looking for new possibilities
  • You can easily communicate on all levels, also to C-level
  • You have a good sense of humor
  • You are able to join our team in the Brussels office 2 x per week

Additional Information

WHAT WE OFFER YOU:

  • We are one of the leading PropTech platforms in Europe. If you’ve ever rented or purchased a property then you may have used one of our classified portals. This is a great time to join us to help elevate our AVIV brand.
  • You'll experience a good work-life balance with 30 days holiday per year, flexible working hours, mobile working options and openness to sabbaticals
  • You have the autonomy to work in a style which suits you to be the most productive.
  • You are part of a great team with an exceptionally positive spirit that turns employee events into very special experiences.

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