We are an equal opportunities employer and place where everyone is welcome. We strongly encourage people from minority backgrounds, LGBTQIA+, parents, and individuals with disabilities to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

We were founded by Axel Springer in 2018 as a 100 percent owned company and combine the digital activities and participations in real estate, car and generalist classifieds in Germany 🇩🇪 (Immowelt), France 🇫🇷 (Meilleurs Agents, Groupe SeLoger, Logic-Immo, Car & Boat Media), Belgium 🇧🇪 (Immoweb), Spain 🇪🇸 (Housell) and Israel 🇮🇱 (Yad2), making us one of the world’s biggest digital classified players.

We also hold Axel Springer’s minority participation in companies such as Purplebricks, Homeday and Zumper. Our vision is to serve consumers in their important decisions in life and to simplify not only the search for a new property or car but to also provide additional services in adjacent markets.

This is an exciting time to join us in our ambition to become Europe’s leading PropTech business - helping us unlock everyone’s perfect place!

Marketing Analytics at AVIV Group

The marketing analytics team is responsible for providing analytical support to our Performance Marketing team. This team evaluates the effectiveness of our online marketing activities by monitoring the performance of our acquisition channels. They identify optimization opportunities to improve the effectiveness and efficiency of each channel and share insights to improve acquisition.

Furthermore the Marketing Analytics Team monitors the overall performance of our individual Aviv brands (Immowelt, Immoweb, Groupe SeLoger, Meilleurs Agents) and analyzes data related to marketing campaigns, revenue, conversion rates and ROAS.

The Data Analysts of the Marketing analytics team work closely not only with the Performance Marketing Team, but also with the Data Engineering Team to ensure that our data platform meets the needs of the product analysts and our product teams.

What we are looking for

• Build and develop a powerful marketing analytics team, including attracting, nurturing, and retaining talent and fostering a culture that is aligned with the Aviv brand, company values and our 5 behaviors.
• Organize the structure and processes of the marketing analytics team to best support our Stakeholders from the Performance Marketing department
• Plan and implement a comprehensive marketing analytics strategy for our AVIV group brands
• Establish KPIs and metrics and provide recommendations on new data collection to evaluate and monitor the overall performance of our brands
• Develop, together with your team, a multi-brand monitoring and reporting framework that will enable us to effectively manage our channels
• Leverage and combine data from multiple sources such as Google Analytics, Google Ads, CRM and other sources to provide valuable insights
• Oversee the development of a Marketing Mix Modeling that helps us to allocate our budget in the best possible way
• Work closely with tracking implementation teams and developers to ensure the implementation of tracking concepts.
• Ensure that the analysis tools and data platform design meet the requirements of the marketing analysts.
• Support with your expertise in the smooth migration to Google Analytics 4

Who we are looking for

• You have a master’s degree and 5+ years of experience in analytics with first leadership experience
• Experienced in working with BI tools (PowerBI, Tableau, Qlik, etc.), Big Query and SQL
• Capability to prioritize and guide your team on data and business objectives.
• Ability to communicate effectively with managers, senior executives and team members
• Skilled at working with international cross functional teams under a tight timeline
• The ability to communicate ambitious goals effectively while keeping your team motivated

What we offer you

• We are one of the leading PropTech platforms in Europe. If you’ve ever rented or purchased a property then you may have used one of our classified portals. This is a great time to join us to help elevate our AVIV brand.
• You'll experience a good work-life balance with 30 days holiday per year, flexible working hours, mobile working options and openness to sabbaticals
• You have the autonomy to work in a style which suits you to be the most productive
• You are part of a great team with an exceptionally positive spirit that turns employee events into very special experiences.
• Job based in Berlin, Hamburg, Nuremberg, Paris or Brussels