Content and Digital Specialist – EU ROW
- Full-time
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
We’re looking for a detail-oriented, creative, and proactive Content & Digital Specialist to help bring our EU ROW digital strategy to life. This hybrid role sits at the intersection of content, creative, and e-commerce, and plays a key part in supporting the Content team with the delivery, execution, and maintenance of onsite content pages (homepages, hubs, and landing pages) across web and app platforms. You’ll be hands-on in the CMS - curating and uploading content accurately and efficiently, supporting smooth site refreshes, as well as assisting with search configuration, visual merchandising, CRM activity, and paid social content.
The Details
Site Content & Visual Merchandising
- Build and schedule content pages in the CMS (Sitecore) in line with briefs and content plans.
- Supporting the day-to-day homepage, hub, and landing page updates, ensuring accuracy, consistency, and on-time delivery.
- Assist with campaign activations, promotions, and sale launches by preparing assets, localising content, and publishing pages.
- Carry out QA checks across devices to ensure a smooth, error-free customer experience.
- Monitor live content daily, flagging and escalating issues where needed.
- Execute reactive content updates with speed and accuracy.
- Collaborate with the EU ROW trade teams to curate PLPs that showcase products in a compelling, trend-led way.
- Maintain content calendars, documentation, and trackers to support team organisation.
- Compile performance reports and snapshots, providing insights to the wider business.
CRM & Paid Social Support
- Help populate PLPs, assign links, and maintain campaign tracking tools (e.g., Monday.com).
Trading & Campaign Execution
- Support with campaign setup and execution.
- Assist with implementing selling strategies for seasonal sales, key trading events, product launches, and any cultural moments.
- Help streamline the homepage update process by coordinating briefs, assets, and deadlines.
Trend Awareness & Reporting
- Keep an eye on fashion trends and customer preferences to help inform future campaigns.
- Assist with tracking performance of content and campaigns.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
- A keen eye for detail and a passion for fashion, with the ability to spot trends and select engaging imagery.
- Experience in content, e-commerce, or digital marketing (internships or entry-level roles welcome).
- Highly organized with strong time-management skills and the ability to juggle multiple priorities.
- Knowledge of CMS platforms, digital content tools, and spreadsheets (experience with Sitecore, Algolia, or Monday.com is a plus).
- Analytical mindset, eager to learn how to measure and optimize performance.
- Strong collaborator with excellent communication skills.
- Flexible, positive, and eager to grow within a fast-paced digital team.
- Positive attitude, self-aware and self-motivated.
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.