At ASOS our 3,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we're not trying to mimic or profit from youth culture -we are part of that youth culture. There's nothing that excites us more than finding talent, fuelling it and then letting it fly. Whether it's developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals, and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.

We’re on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isn’t something we just do. It’s at the very centre of all our marketing activity and our product design. We’re a highly ambitious, energetic and results driven team with a very clear goal. This is a great opportunity for an experienced Talent and Influencer Marketing Lead to be part of rebuilding the ASOS brand and driving fame through incredible talent partnerships for one of the worlds most loved and exciting brands in fashion.

As the Talent and Influencer Marketing Lead you will live and breathe influencer marketing, always being ahead of the curve, with a sharp eye for trends and a bold, creative mindset that pushes boundaries.

You know how to turn traditional programming on its head, bringing fresh energy and innovation to everything you touch. Your experience in consumer-facing campaigns means you instinctively know how to spark genuine connections between ASOS and its audience. You’re fluent in the language of social, across established platforms and emerging ones, and you’re constantly discovering rising talent and media opportunities that others haven’t spotted yet. You’re the go-to person for original ideas that drive cultural relevance, and you know how to position ASOS as the fashion destination for 20-something style lovers.

The Details

• Lead and develop a team of influencer/talent reps, managing a scalable roster across retained and campaign activity.
• Oversee end-to-end execution of influencer and talent campaigns, including creative briefing, contracting, activation, and reporting.
• Build and maintain strategic relationships with influencers, agencies, and media partners to drive brand impact.
• Own paid social strategy across platforms (Instagram, TikTok, YouTube, Snapchat, Meta), optimising for reach, engagement, and conversion.
• Collaborate with internal teams and media agencies to deliver integrated, high-performing campaigns aligned to commercial goals.
• Monitor emerging platforms and talent to identify new opportunities and keep ASOS culturally relevant.
• Manage budgets, targets, and supplier relationships to support an agile and effective operating model.
• Partner with insights and performance teams to track campaign effectiveness and translate data into actionable improvements.
• Champion inclusive, long-term partnerships with diverse talent that reflect ASOS’ brand values.
• Represent influencer/talent marketing at a senior level, including crisis management and international travel as required.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

You’re an experienced Talent and Influencer Marketing specialist with a background in fashion or retail, and you bring trusted agency relationships to the table. Fast-paced environments don’t faze you, you thrive when juggling multiple workstreams and can confidently navigate ambiguity with agility and focus. You’ve successfully scaled talent operating models at fashion brands and understand how to move a brand from story to story, moment to moment, with connected impact. You know how to maximise visibility across paid and earned media, ensuring every message lands with purpose and drives cultural and commercial relevance.

The team acts as a critical amplifier of brand messaging - creating coherence, consistency, and cultural relevance so every action ladders up to a powerful, connected brand narrative.

• You’ve worked brand-side or agency-side on global accounts, bringing deep experience in managing complex, high-impact campaigns.
• You have strong media relationships and trusted agency connections within the fashion industry.
• You understand how to build brands on social, with hands-on experience developing influencer strategies and evolving operating models.
• You’re confident managing VIP talent and navigating agency partnerships with ease and professionalism.
• You bring energy, curiosity, and a proactive mindset to everything you do.
• You’re not afraid to take smart risks, knowing how to weigh opportunities and learn from the outcomes.
• You know how to connect the dots between paid and earned media to maximise impact and brand storytelling.
• You’re passionate about driving cultural relevance and making ASOS the most talked-about brand in fashion.

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role