Senior Insight Analyst - Customer Research

  • London, UK
  • Full-time

Company Description

The ultimate goal of the Insight & Analytics team at ASOS is to drive value from data. We partner with stakeholders to solve complex business problems by interrogating, interpreting and synthesising information about our customers, products, onsite experience and marketing, in light of market intelligence and strategic context to generate strategic insights. We ensure our decisions are focussed on fashion loving 20 somethings globally and support our short- and long-term financial targets. We love pushing the boundaries of our technical capabilities and championing a test and learn mindset. The ASOS customer is at the heart of everything we do.

Job Description

The Role:  

We are looking for a Senior Insight analyst to join ASOS’s Audience insight team and focus on delivering research insights from ASOS customers and running our customer panel.  

What you’ll be doing…. 

  • Taking ownership of our customer panel including the day to day running of the panel as well as planning for and implementing any new developments.  Responsible for the roadmap for the panel covering both use and panel management  

  • Managing the relationship with our platform supplier and ensuring we get the most from the platform   

  • Designing and delivering research projects that use our customer panel for a range of stakeholders covering topics including our product, proposition and customer experience  

  • Educating and informing teams across the business about the customer panel and identifying potential new projects and uses for the panel.  

  • Be the expert in the use of the panel platform and provide support to other members of the Audience Insight team with their use of the customer panel   

  • Leading on ad hoc research projects using our wider customer database  

  • Managing the set up of new surveys and touchpoints that form part of our customer experience measurement programme  

  • Bringing customer research together with other data sources in particular internal behaviour and profile data, but also other research and market intelligence 

  • Taking a data-driven approach, comfortable drawing conclusions from multiple data sources and aware of the biases associated with certain research techniques 


We’d love to meet someone with….. 

  • Proven experience in running a customer panel or community  

  • Proven experience in research design, questionnaire writing and the analysis of research results  

  • Experience of working on both quantitative and qualitative research projects  

  • Experience of working on customer experience and proposition research  

  • Highly numerate with strong attention to detail and confident conducting statistical significance testing 

  • Strong project management skills and proven ability to deliver research projects end to end  

  • Experience in pulling together data from different sources to tell a compelling story 

  • Strong communication, stakeholder management and collaboration skills 

  • Proactive approach and enthusiasm for sharing ideas and driving them forward 

Additional Information

What's in it for you?  

  • Generous salary, bonus and pension matching 

  • Great development programmes 

  • Amazing offices and great culture 

  • 25 days holiday plus one extra day for your birthday 

  • Subsidised gym and canteen 

  • Huge staff discount and regular sample sales 

  • Life Insurance, medical care, cycle to work scheme 

  • And tonnes more… 

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.  

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th  in the Inclusive Top 50 Companies Employer List too.

There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.

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