Experience: 8+ years
Must Haves:

• Configure and optimize Data Cloud platform to meet business needs.
• Integration of Data Cloud with
  • Salesforce CRM
  • Salesforce MC
  • Salesforce Marketing Intelligence
  • Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)
  • Snowflake
  • Other sources
• Set up and manage data streams from various sources, ensuring seamless data flow
• Configure and develop criterias for Identity management, data transformations and calculated insights
• Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoint such as website, MC engagement using data transformations and calculated insights
• Configure data transformations for data lake objects
• Develop and maintain data models that enhance data quality and usability.
• Assist in the creation of data segments and support marketing and analytics teams.
• Monitor the platform to detect and resolve disruptions or errors promptly
• Onboard, train, and support new users on Data Cloud functionalities.
• Work closely with business stakeholders to gather and understand
  requirements.
• Provide consultation to business stakeholders on best practices.
• Advise business stakeholders on utilizing new features that align with their use
  cases

Good to Haves:

• Experience with other data management platforms such as Snowflake, BigQuery, Amazon Redshift, etc
• Experience with other data visualisation tools such as Power BI, Tableau, Looker, Google Data Studio, etc
• Experience with CRMA (Customer Relationship Management Analytics) dashboards, including:
  • Requirements analysis
  • Configuration
  • Data mapping