CRM & Loyalty Specialist
- Full-time
Company Description
The role of the CRM & Loyalty Specialist is to be responsible for business strategy and processes related to the loyalty program. He/ she will take ownership of our existing Loyalty program and will participate in the development and implementation of strategies that drive customer engagement across all channels (omni- channel).
Job Description
- Effective implementations of loyalty programs across our retail network including digital and physical stores, through collaboration with internal stakeholders and external providers/ vendors
- Owning the end to end loyalty customer experience; Collaborating with internal and external partners to plan, execute and measure loyalty platform operations
- Being able to understand and make suggestions regarding segmentation strategies, customer journey mapping etc.
- Being responsible for the end-to-end campaign management for client database, Newsletters/SMS/Viber
- Suggesting changes and supporting the continuous improvement of the loyalty program/proposition by analyzing data and insights
- Aligning loyalty strategy and tactics to meet defined KPIs, driving customer base growth and increased lifetime value
- Analyzing results/ performance and providing recommendations; Monitoring KPI’s of the third parties synergies
- Building awareness and motivating staff around the loyalty program to drive customer activation and retention across channels
- Liaising with various teams for regular and ad-hoc tasks and initiatives
- Performing other job-related duties as assigned
Qualifications
- Minimum of 4+ years experience in a relevant role
- BSc in Management, Marketing, Communication, Business Administration and/ or similar degree
- Experience in CRM, customer acquisition and management of loyalty programs
- Understanding of data management including analysis and customer segmentation principles
- Knowledge of digital strategies, trends, and best practices
- Excellent knowledge of MS Office and use of ERP program
- Excellent verbal and written communication skills both in Greek and English
- Strong Project Management skills and strength in organizing, scheduling, and driving timelines
- Commercial mindset and customer first-focus
- Ability to work well in a team environment and present a professional demeanor
Additional Information
- A great opportunity to contribute to the evolution of the company towards becoming the leading Greek truly omnichannel retailer
- Performance-based competitive bonus scheme
- Private Medical Plan
- Career development and growth opportunities
- Significant discounts on company’s products
- Brand New, modern, and pleasant HQ offices