Digital Marketing (Meta Ads + Lead Gen)

  • Full-time

Company Description

Founded in 2013, our mission is to provide a seamless recruitment experience that empowers organizations to find, attract, and hire the best candidates efficiently. As a leading recruitment solutions provider, we specialize in solving hiring challenges for non-executive roles, mass recruitment campaigns, and multi-outlet hiring needs.

At Ajobthing, we’re not just building platforms—we’re reshaping how talent and opportunity connect across Southeast Asia. As a pioneer in HR tech, we empower job seekers and employers alike through AI-driven solutions that simplify recruitment, foster meaningful matches, and redefine the future of work.

We foster a "test, learn, iterate" mindset, encouraging teams to experiment and own their impact. From AI algorithms to user experience design, we’re committed to solving real-world problems with smart, scalable solutions.

Our Story

  • Maukerja has been a leading job platform in Indonesia for over a decade, known for its user-friendly interface and extensive network of employers. Maukerja has helped countless individuals find meaningful and fulfilling careers.
  • Ricebowl brings a unique expertise in talent management and workforce solutions. By leveraging cutting-edge technology and data-driven insights, Ricebowl ensures that both job seekers and employers thrive in a dynamic and competitive landscape.


Join Us — where every "Ajobthing" is possible.
At Ajobthing, we believe extraordinary things happen when talented people are empowered to be their boldest selves. Whether you’re a techie, sales champion, or a strategy master, there’s a seat at our table for you.

#AjobthingTeam #InnovateWithUs #WorkDifferent

Job Description

  • Lead and mentor a team of social media marketers focused on lead generation.
  • Plan and execute ad campaigns across Meta (Facebook + Instagram), LinkedIn, X or RedNote.
  • Create effective lead generation funnels: ad form/landing page lead handover.
  • Establish and maintain a feedback loop with the sales team to ensure lead quality.
  • Manage campaign budgets to optimize cost-per-lead (CPL) and ROAS (return on ad spend).
  • Provide regular performance reporting on conversion rates, lead quality metrics, and ROI.
  • Develop lead qualification criteria aligned with sales team needs.
  • Maintain regular communication with sales team leaders on lead quality.
  • Adjust targeting and campaigns based on sales conversion feedback.
  • Track lead-to-customer journey metrics and optimize accordingly.

Qualifications

  • 3+ years experience with Meta Ads Manager, Facebook pixel implementation, and A/B testing.
  • Proven track record managing successful lead generation campaigns with measurable results.
  • Expert at building conversion funnels that deliver qualified leads to sales teams.
  • Strong experience with ad platforms, targeting options, and optimization techniques.
  • Proficiency with Google Analytics and other performance tracking tools.
  • Team leadership experience with ability to develop marketing talent.
  • Data-driven mindset with focus on metrics and continuous improvement.
  • Understanding of CRM systems and lead management processes.
  • Understanding the "leads = revenue" connection.
  • Analytical thinker who makes decisions based on data.
  • Problem solver & forward-thinking approach to campaign innovation and platform changes.

Additional Information

Compensation & professional growth

  • Weekly performance bonuses tied to sustained performance results.
  • Full statutory benefits (EPF, SOCSO, EIS, PCB).
  • Annual learning allowance for courses and certifications.
  • Direct mentorship from senior business stakeholders.

Work environment & lifestyle

  • Modern, collaborative workspace in prime KL location.
  • Casual dress code and flexible seating arrangements.
  • 5-day work week emphasis.
  • Comprehensive health coverage (self & spouse).
  • Insurance coverage for you and your family.
  • Team building trips and weekly achievement celebrations.

Additional perks

  • Yearly optical and dental coverage.
  • Sports and wellness allowance.
  • Grab E-Wallet credits for commute / meal ease.
  • 5-minute walk to major transportation hubs (KLCC LRT, Conlay MRT, Bukit Bintang MRT, Raja Chulan Monorail).
  • Proximity to premier shopping (Pavilion KL & KLCC) and dining destinations.