Demand Generation Specialist
- Full-time
Company Description
Founded in 2013, our mission is to provide a seamless recruitment experience that empowers organizations to find, attract, and hire the best candidates efficiently. As a leading recruitment solutions provider, we specialize in solving hiring challenges for non-executive roles, mass recruitment campaigns, and multi-outlet hiring needs.
At Ajobthing, we’re not just building platforms—we’re reshaping how talent and opportunity connect across Southeast Asia. As a pioneer in HR tech, we empower job seekers and employers alike through AI-driven solutions that simplify recruitment, foster meaningful matches, and redefine the future of work.
We foster a "test, learn, iterate" mindset, encouraging teams to experiment and own their impact. From AI algorithms to user experience design, we’re committed to solving real-world problems with smart, scalable solutions.
Our Story
- Maukerja has been a leading job platform in Indonesia for over a decade, known for its user-friendly interface and extensive network of employers. Maukerja has helped countless individuals find meaningful and fulfilling careers.
- Ricebowl brings a unique expertise in talent management and workforce solutions. By leveraging cutting-edge technology and data-driven insights, Ricebowl ensures that both job seekers and employers thrive in a dynamic and competitive landscape.
Join Us — where every "Ajobthing" is possible.
At Ajobthing, we believe extraordinary things happen when talented people are empowered to be their boldest selves. Whether you’re a techie, sales champion, or a strategy master, there’s a seat at our table for you.
#AjobthingTeam #InnovateWithUs #WorkDifferent
Job Description
- Design and execute multi-channel campaigns (email, social, SEO/SEM, content, and partnerships) to attract employers.
- Optimize paid advertising (Google Ads, LinkedIn, Facebook) to target high-potential audiences.
- Collaborate with sales teams to convert leads into paying customers.
- A/B test campaigns to refine messaging, CTAs, and landing pages for maximum ROI.
- Create personalized reactivation campaigns (email, SMS, social) to incentivize dormant users with promotions (e.g., discounts, free trial extensions, loyalty rewards).
- Track KPIs (conversion rates, cost per acquisition, customer retention, CLV) and report insights to the HOD.
- Leverage CRM tools to segment audiences, personalize outreach, and track user interactions for both new and returning customers.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years in demand generation, preferably in SaaS, job portals, or recruitment tech. Experience with reactivation campaigns is a plus.
- Strong understanding of lead scoring, segmentation, and marketing automation tools (HubSpot, Mailchimp, ActiveCampaign).
- Expertise in Google Analytics, Meta Ads Manager, and CRM tools.
- Creative thinker with the ability to craft high-converting offers and persuasive messaging.
- Excellent project management and collaboration skills.
Additional Information
Compensation & Statutory:
- Base salary + weekly performance incentive.
- EPF, SOCSO, EIS, and PCB.
- Monthly attendance bonus.
Health & Lifestyle:
- Casual dress code + 5 working days.
- Flexible seating for collaboration.
- Prime KL location (5-minute walk from KLCC LRT, Conlay MRT, Bukit Bintang MRT & Raja Chulan Monorail).
- Annual leave.
- Panel clinic coverage.
- Life insurance.
- Team-building trips + weekly achievement celebrations.
- Yearly optical/dental coverage.
- Sports allowance.
Growth:
- Yearly learning allowance (courses, certifications).
- Direct mentorship from business stakeholders.