(Senior) B2B Marketing Manager (m/f/d)

  • Full-time

Company Description

SCAYLE is the B2B division of ABOUT YOU Holding SE and comprises a three-part service portfolio: Commerce Technology, Online Marketing and Commerce Operations. The SCAYLE Commerce Engine provides brand manufacturers and retailers with the components to scale their digital D2C business. Its customers include approximately 140 online stores in 26 European countries, including leading brands such as Manchester United, Deichmann, Fielmann, Tom Tailor and many more. SCAYLE employs 400 people all over Europe.

As a (Senior) B2B Marketing Manager (m/f/d) you work together with our creative marketing teams such as brand and product marketing and you are responsible for the marketing campaigns in different markets.

Job Description

  • Conceptualizing, planning, and executing comprehensive marketing campaigns that target specific customer segments and promote our key offering. This entails coordinating across various channels while ensuring strategies suit each market's maturity and needs  
  • Cross functional collaboration with different teams and ensuring seamless integration and successful execution of campaign strategies, enhancing overall campaign effectiveness 
  • Partnering with the content team to craft impactful local messaging and content that resonates with our target audiences, ensuring alignment with SCAYLE’s overarching brand voice and narrative 
  • Monitoring key campaign performance metrics, thoroughly analyzing results, and proactively providing insights and recommendations for future campaign optimization, ensuring maximum ROI 
  • Co-Creating pivotal Go-to-Market campaigns, focusing on breaking into new markets, to establish initial product awareness and drive the generation of first leads in our newly launched markets 
  • Utilizing industry trends and competitor activities to pinpoint unique opportunities for differentiation and strategic competitive positioning, ensuring the brand stays ahead of the curve

Qualifications

  • University degree in economics,  business, marketing or a comparable course of study
  • At least 4 years of experience in a similar B2B marketing role, preferably with a focus on ABM campaigns 
  • Hands-on mentality, high level of personal responsibility and initiative
  • Quick perception and structured way of working

Additional Information

  • Hybrid Working 
  • Fresh fruits everyday
  • Exclusive employee discounts 
  • Free drinks 
  • Language courses
  • Company parties 
  • Central location 
  • AY Academy 
  • Dog-friendly office 

Because of our strong growth you will have the possibility to take over responsibilities quickly and shape the future of ecommerce with us. Our team consists of people from different areas of expertise – we are driven and united by our passion. We motivate and support each other, we share our know-how and we are open towards different opinions and new ideas.


We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents. :-)

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