Sales Learner

  • Mbombela, South Africa
  • Full-time

Company Description

Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.

Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 200,000 employees based in more than 50 countries worldwide.

Job Description

Job purpose

To implement a market driven differentiated service that builds sustainable competitiveness within the Tavern Class of Trade which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

Skills and Competencies

Commercial Aptitude

•     Understands the value chain across sales and marketing and how the roles interact with each other

•     Proactively seeks out competitor information and includes this in the overall selling task

•     Ability to understand the concept of profitability and the role of pricing, product mix and merchandising in making commercially astute decisions

Customer Focus

•     Making customers’ and their needs a primary focus of one’s actions

•     Developing and sustaining productive customer relationships

•     Effectively meeting customer needs, taking responsibility for customer satisfaction and loyalty

•     Connecting with and developing a strong rapport with customers; collaborating on plans and decisions and proving criticality to the customer

•     Ability to build authentic relationships across diverse groups of people Accountability

•     Being accountable for achieving results and taking responsibility for one’s actions

•     Takes the role personally and professionally

•     A strong achievement orientation

•     High integrity as a representative of SAB


•     Ability to adapt behaviour to changing situations

•     Open-minded and adjusts priorities in response to unanticipated events

Key Roles

•     Able to identify issues and resolve problems in the moment.

•     Resilience and endurance in managing extraordinary and flexible working hours.

•     Willing to work weekends and public holidays as required.

Selling Skills

•     Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and closing sales.

•     Effectively exploring alternatives and positions to reach outcomes that gain support by using

•     appropriate interpersonal styles and communication methods.

•     Ability to establish rapport, identify the customer need and gain commitment.

•     Ability to plan, organise and prioritise sales activities. Planning and Organising

•     Work with the sales lead to develop specific plans to leverage SAB’s value proposition and unique

•     competitive advantage against customer needs.

•     Focuses on the detail and executes plans meticulously to exceed customer expectation.

•     Excellent administration skills.

Customer Development

•     Manage and build customer relationships with tavern owners.

•     Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues.

•     Ensure all customer master data is input, current, correct and maintained.

•     Achieve customer sales and volume targets.

•     Ensure each outlets buys directly from SAB consistently on a weekly basis.

AMPPS Delivery

•     Complete and influence the AMPPS survey by delivering on every targeted plan: Availability, Merchandising, Price, Promotions and Space


Merchandising, Price, Promotions and Space

•     Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning

•     Manage stock rotation to ensure 100% availability

•     Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the In Trade Execution Guidelines (ITEG)

•     Negotiate and execute interior and exterior price communication; capture price priorities, ensure price point compliance and execute on the overall price and promotion campaigns throughout the year

•     Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective positioning of brands for maximum volume growth.

Asset Management

•     Manage SAB refrigeration assets by driving governance and compliance for the SAB audit

•     Manage all SAB assets in the outlets including permanent merchandising and signage

•     Ensure SAB products are stocked in fridges as per ITEG

•     Conduct asset verification surveys (Fridges, etc.)

•     Assist customers with model stock system to manage stock replenishment and minimise stock outs •   Manage stock rotation and quality



  • Diploma or Degree
  • At least 2 years’ experience in a sales/ marketing /FMCG  environment  
  • Valid unendorsed Code 8 drivers licence
  • Basic computer literacy and experience working with Microsoft Office
  • Local area knowledge is a requirement.
  • Ability to work in a flexible working environment (working on weekends)

Additional Information

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality.

  1. Kindly attach CV in PDF format
  2. Please note that only short-listed applicants will be contacted

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than 18 August 2021.


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