Route-To-Market Manager

  • Full-time

Company Description

Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 200,000 employees based in more than 50 countries worldwide.

Job Description

Opportunity exists for a Route-To-Market Manager in our Commercial Team. The Route-To-Market Manager will spearhead a comprehensive change process that will bring about major improvements to the way we sell, distribute and make available our products to our trade and consumers

Duties and responsibilities Amongst other duties

The job holder will be responsible for the following:

  • Conduct EDS surveys where appropriate and necessary to determine real outlet universe
  • Use suitable extrapolation techniques to estimate outlet universe outside geographies subjected to EDS as well as estimated consumer intensities
  • Work closely with Tech sales team to assess financial aspects of RTM mappings and determine measured approaches
  • Update the RTM process from a strategic point of view, including relevant market changes & resources limitations
  • Work closely with distribution & procurement with regards to 3rd party transport tendering process to ensure alignment with RTM objectives
  • Manage and coordinate the smooth implementation of DMS/ SF integration as per agreed project parameters
  • Ensure that DMS is fully integrated and embedded into working and reporting models and its commercial chain
  • Ensure ongoing DMS information and insights are used as a tool of RTM management to drive continuous improvement in our RTM capability
  • Coordinate within the Area to improve the distributor compensation model that will incentivise volume, share growth and delivery performance
  • Understand the cost of distribution by the distributors relative to the margins (split between rural and urban plus geographic size of the territory)
  • Determine optimal margins for Bulk-breakers channel based on geography
  • Update the Sales resourcing design every 2 years

 

Qualifications

• Minimum of a first degree in relevant field

• Minimum of 4 years FMCG experience

Key competencies and attributes

• Excellent management & leadership skills

• Practical knowledge of market structures and consumer trends in Nigeria

• Numeracy Skills – ability to work with detailed analysis

• Process and Project management

• Ability to persuade and get results through managing diverse group

• High attention to details

Additional Information

The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for shortlisting

The company policy requires that your immediate manager is informed of your intention to apply for the role and only shortlisted candidate will be contacted and specify the plant where the role you are applying for seats.

Internal applicants please ensure you attach line manager approval as well, ONLY CANDIDATES WITH LINE MANAGER APPROVAL WILL BE SHORTLISTED.

International Breweries PLC is an equal opportunities employer and we promote gender equality in the company.

Privacy Policy