TITLE:                                Manager, Digital Communications & Marketing

DEPARTMENT:                External Affairs

REPORTS TO:                   Director of Storytelling & Content Strategy

STATUS:                            Exempt

Location:                          Virtual Office (East coast Headquartered)

Salary:                               $72,000-$77,000

*For best consideration, please apply by April 28, 2023

ABFE is a 501(c)(3), membership-based philanthropic organization that advocates for responsive and transformative investments in Black communities. Partnering with foundations, nonprofits and individuals, ABFE provides its members with professional development and technical assistance resources that further the philanthropic sector’s connection and responsiveness to issues of equality, diversity and inclusion. Established in 1971 as the Association of Black Foundation Executives, the all-volunteer organization was credited with many of philanthropy’s early gains in diversity. It since has evolved into a fully staffed, influential network. In 2013, the organization shed its descriptor and adopted the simpler ABFE (ab-fee) to better reflect its broadening membership.

Position Summary

The Manager of Digital Communications and Marketing will be responsible for effectively promoting ABFE’s brand, events, programming, and campaigns through effective traditional, digital, and interactive communications. The digital communications and marketing manager will manage ABFE’s online presence, including website, social media, and manage the marketing of ABFE services and offerings. The digital communications and marketing manager will have a strong understanding and expertise in digital content, accessibility, usability, architecture, development, and social media, as well as a proven understanding of traditional marketing, search engine optimization, brand management, and online measurement tools.

Essential Duties and Responsibilities

• Support and execute an integrated marketing communications strategy and external project plan across all online platforms (web, email, social media, press) and via printed materials, panels, speaking, public appearances, media etc.
• Manage ABFE’s mass communications including writing, designing, and distributing monthly newsletter, e-mail updates, alerts, and other targeted member/ sector communications.
• Manage all ABFE social media accounts (LinkedIn, Facebook, Instagram, Twitter, YouTube) and grow social media following.
• Expand ABFE’s digital marketing strategy and web presence; develop and implement new digital marketing fundraising campaigns, and create innovative marketing approaches to market ABFE’s services and offerings.
• Develop, manage, and proactively maintain website content, with responsibility for master schedule, optimization, and analytics.
• Use SEO best practices to optimize website, social media, and other content to generate exposure to ABFE events, products, membership, and racial equity services.
• Establish organizational plan and process for keeping digital content current and accurate.
• Copyedit marketing collateral materials to support membership, fundraising, and programming efforts.
• Responsible for building processes within Constant Contact, including email marketing; create a template library of reusable content and designs, create sub-folders to organize all emails (archive older emails), manage and organize contact lists, work with data manager to import and keep track of new contacts on a monthly basis.
• Support the Director of storytelling and content strategy and external partners and vendors, support the launch of ABFE’s Wordpress website with demonstrated ability to plan, publish, curate and update content and online features.

Community Engagement and Growing Audience

• Monitor news cycle and relevant discussions in the racial and social justice, philanthropy, community.
• Support interdepartmental project-planning and designing interactive products, more visual storytelling, and other methods to sustain organizational engagement with movement allies, members, and other stakeholders of engagement.
• Promote attendance to ABFE’s annual conference, webinars, workshops, and other events.
• Submit regular reports and funder-specific reports as needed with key metrics (e.g., media hits, social media analytics, web traffic, report downloads). Other duties, as assigned.
• Support a plan for ABFE’s thought leadership activities, including speaking engagements, webinars, opinion pieces, and whitepapers.
• Develop and execute strategic employee communications and engagement plans designed to support key business objectives, long-term goals, and key projects.
• Provide communications support to key senior executives, including communications around key initiatives, high level organization announcements, engagement activities, and other communications needs.

The Ideal Candidate:

• Excellent writing and tactful editorial skills
• 5+ years communications experience, within a publicly traded company, philanthropy and/or nonprofits.
• Adept at communicating via social media platforms, including, but not limited to: Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn.
• Proficiency in Google Analytics and SEO best practices.
• Experience working within a content management system. 
• Talented storyteller.
• Strategic and analytical thinker.
• Diplomatic communicator who is comfortable working under deadline with diverse constituencies.
• Strong project management skills.

• Demonstrated passion for ABFE’s mission, advocacy, and racial and social justice.
• Excellent verbal and written communication skills with exceptional attention to detail.
• Must have an in-depth knowledge of basic marketing principles and practices.
• Strong writing and editing skills; background in AP-style writing.
• Experience developing online content.
• Experience in Salesforce,  Constant Contact, Canva, and developing online design content.
• Ability to produce, record and edit video content.
• Driven self-starter who works effectively and efficiently with colleagues, partners, members, and other external stakeholders including senior level executives and CEOs.
• Proficiency in computer and web-based technology skills, including database management.
• Travel may be required.

Education/Experience Requirements

• Bachelor's degree from an accredited institution in a related field is required.
• Minimum five years of relevant experience in communications and marketing.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by the incumbent in the position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills of the employee. Duties and responsibilities may change at any time with or without notice.

ABFE is an at-will employer and may terminate the employment relationship at any time, for any reason, with or without cause or notice.

AAP/EEO Statement:

ABFE is an active Equal Employment Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Please include your resume and cover letter to be considered for this opportunity.