2820 Press develops original online content for Fortune 500 companies, Inc. 5000 companies, and startups that want to earn a place on either of those lists. Our approach to content strategy exemplifies best practices in brand journalism, giving our clients authoritative voices in a crowded marketplace.

We are looking for a data-driven inbound marketer to own the digital marketing funnel at a multi-state, client-focused estate law practice. You will be in charge of attracting site traffic, converting that traffic into new leads, and nurturing those leads to close into new clients.

Responsibilities:

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Coordinate activities of external consultants, creative agencies, and technical service providers.
• Develop relationships with marketing partners and prospective outlets for out-of-market qualified leads.

Required Competencies:

• Action oriented.
• Drive for results.
• Functional and technical skills.
• Managing and measuring work.
• Presentation skills.

Desired Competencies:

• Comfort around executives.
• Customer focus. 
• Informing.
• Innovation management.
• Managing through systems.

Requirements:

• BA/BS degree or equivalent work experience.
• Some past experience in marketing preferred.
• Proficiency in marketing automation and blogging software.

Bonus skills: HTML/CSS, WordPress, Adobe Creative Suite.

Candidates must be able to pass a criminal background check and will be required to sign a nondisclosure agreement related to client information. All your information will be kept confidential according to EEO guidelines.