About Zenith: We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe. We have over 6,000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimization and data & analytics.

The VP, Strategy will lead all aspects of the day-to-day business, guiding the team on the best path forward to achieve strategic goals developed in relation to the client vision in service of a fast-paced luxury goods client. 

Responsibilities:

• Drive agency deliverables across the Zenith offer:  Strategy, Investment, Social, Data & Analytics.

• Lead the client partnership and drive collaboration, fostering a partnership mentality. 

• Develop and execute strategy to guide media plan development; exhibit a depth of understanding of Ralph Lauren business, audience, and media landscape.

• Evaluate composition of media vehicles to deliver against campaign objectives and effectively reach the target audience; articulately communicate rationale.

• Lead efforts with Zenith Investment to ensure effective and timely briefings of key media partners; fortify productive relationships with key media partners.

• Partner with Investment to ensure media buys deliver against aligned strategies and timings; ensure timely delivery of POVs on partner proposals.

• Establish KPIs, support timely media reporting, and employ learnings to increase media effectiveness.

• Responsible for accurate budget management across channels and campaigns.

• Lead, present and coordinate all client presentations.

• Responsible for managing agency resources against aggressive project deadlines.

• Supervise and train staff to maximize team performance.

• Bachelor’s degree.

• 10-15+ years media experience.

• Luxury/Fashion experience is preferred but not required.

• Proven success in presenting plans to client and influencing top-level decisions.

• Experience within Investment and clear knowledge of the media ecosystem from start to finish.

• Demonstrated expertise in strategic planning and client relations.

• Strong presentation skills and business writing skills.

• Excellent leadership, management and motivational skills.

• Outstanding organizational, interpersonal and quantitative/analytical skills.

• Agile thinker, proven ability to thrive in a fast-paced environment.

Business Competencies:

• Fluency with media planning tools (e.g., Media Tools).

• Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA)

• Strong knowledge of audience tools (e.g., MRI, Simmons, GWI)

• Strong knowledge of competitive tools (e.g., Kantar, Pathmatics)